GoVision to unleash 'Colossus' on Bristol Motor Speedway

GoVision will install the world's largest outdoor, permanent, center-hung digital display at Bristol Motor Speedway in Bristol, Tennessee, later this month, according to a company press release.

Colossus, as the the screen is named, comprises 8,694 square-feet of digiLED Toura 6mm LED panels. GoVision will manage, market, operate and maintain the screen in a partnership modeled after its long-standing relationship with the NFL's Dallas Cowboys, according to the announcement.

As with the screens outside the Cowboys' AT&T Stadium in Arlington, Texas, GoVision will have access to the LED panels that make up Colossus when they are not in use at the Speedway. The panels will add to GoVision's inventory of Toura 6mm tiles.

"This is truly a one-of-a-kind, first-of-its-kind installation and I’m proud that our organization is the one with the capabilities to pull it off," said Chris Curtis, CEO and founder of GoVision, L.P., a supplier of large-scale LED video displays and related services. "We worked closely with BMS and Panasonic to create a win-win partnership that includes both a huge permanent installation at the Speedway and the availability of a substantial new amount of cutting-edge 6mm panels for rent."

Each of Colossus' four custom-built screens is approximately 30 feet tall by 63 feet wide. In total, the system hosts nearly 54 million LEDs and 18 million pixels. The Toura 6 product was designed by digiLED to meet GoVision, Panasonic and BMS specifications, and has a 6-mm pixel pitch, meaning that the pixels are grouped tighter than other large-scale, permanent outdoor displays. Colossus is capable of offering 281 trillion different colors, which 23 times brighter and 25 percent sharper than the typical home HD TV, the release stated.

The display will hang from a halo-shaped truss and features an additional circular LED display beneath the screens measuring nearly 6 feet in height.

"Combine all the energy and excitement of Bristol with the ultimate home theater system, and you've got Colossus," said Jerry Caldwell, executive vice president and general manager of Bristol Motor Speedway. "The size, resolution and sound of this display will draw our guests into every bit of action on the track and in the infield."

Topics: Display Technology, Entertainment Venues, Installation / Integration, Outdoor Signage, Stadiums / Arenas, Video, Video Media

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