News

Daktronics brings light to Coca-Cola digital signage for Mets

May 18, 2016

Daktronics of Brookings, South Dakota, partnered with the New York Mets to bring animated content to the new 2,200-square foot, 26-foot-high by 84-foot-wide LED script display the company recently installed at Citi Field in New York, New York, according to a press release from Daktronics. The display spells out "Coca-Cola" in right field.

"We have a great relationship with the Mets and are building on that with the production of this content for their new display," said Ethan Sevilla, Daktronics account executive on the project. "Our professional services team, including on-site trainers, application engineers and creative services artists, worked in conjunction with our project management team using their engineering drawings to determine the exact pixel dimensions of the display. Completing that complex task allowed us to create a pixel mask which tells us where content will actually show within the Coca-Cola display lettering."

More than 30 animations were provided that include content for Coca-Cola, the Mets' brand and players, crowd prompts, and artistic elements, the release said. The production of content is still ongoing at the request of the team and their sponsor.

The display is one of the largest of its kind in professional sports. The LED freeform puck-shaped elements are spaced 35 millimeters apart and can be integrated seamlessly with other displays at Citi Field. For the main display, Daktronics Creative Services provided transitional elements for between different pieces of content, game information, layouts and live video shots.