News

BroadSign selected for DOOH network in Paraguay

August 23, 2016

Digital signage software provider BroadSign International LLC has been selected by JWF Group, a Paraguay-based digital out-of-home network, to power its network of displays, according to a press release from BroadSign.

Conversion to the BroadSign Core CMS will begin with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo, the release said.

"Unlike other platforms, with BroadSign we can say 'no' to playlists, which helps reduce errors through automated management of complex content scheduling," said Enrique Aquino, IT manager at JWF Group. "Our customers are eager to play dynamic content based on triggers and conditions, and BroadSign has the ability and flexibility to enable this, along with category separation and detailed proof of performance reports."

"JWF Group was the first ad-based digital signage network in Paraguay and BroadSign enjoys nothing more than collaborating with forward-thinking media owners across the world. We will work closely with them to help advance our medium in the country," said Skip Beloff, senior vice president at BroadSign.