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After Patriots' loss, CCO Boston cheers up New England with puppies, kittens, digital billboards

January 24, 2013

After the NFL's New England Patriots lost in the AFC Championship game this past weekend, Clear Channel Outdoor-Boston decided it needed to do something to cheer up New England.

CCO Boston had used its digital billboards to engage in some good-natured (maybe?) smack-talk with the Patriots' opponents, but after the tough loss posted this to its Facebook page:

In tough times like these after a big loss, there's really only two things that can possibly cheer you up, New England fans: really cute puppies and kittens! Send us or post a pic of your own cute animal to our page, or tweet us @MassBillboards and we'll post the picture in this template on a digital billboard to help "Cheer Up New England" while we have to bear the next 2 weeks of no football. Please only send pictures of animals (no humans allowed).

And this to its Twitter feed:

There's 2 things that can cheer us up, NE: puppies + kittens. Send your cute pet pic and we'll put it on a billboard!

So far the responses appear to be streaming in, with pictures like this popping up on the company Facebook page:

Even more proof of the effectiveness of digital signage and social media working together.

Learn more about digital billboards.