Features, News & Blogs
Digital outdoor well suited for small(er) marketsLately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three times …
Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech blog to task for advertising on a billboard, "but not the digital kind." In a roundabout …
Preparing for cannon fireI'm reading the newest book by Jim Collins, "Great by Choice," and I can't get enough of his work. His research is unlike any other business writer I know of. One observation he makes that really caught my attention is the premise that great …
Trends point to continued growth for digital billboardsDigital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard operators, advertisers and local zoning authorities. There now are more than 2,500 digital …
According to the Facebook page of the Big East Conference of the NCAA, the collegiate athletics conference welcomed its newest member on huge digital signage displays in New York's Times Square, courtesy of retailer American Eagle Outfitters. The …
During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down the street, a Wendy's ad was displayed on a digital billboard in the middle of Times Square …
3 Muslim brothers take to digital signage to praise Tim TebowWhen the National Football League's Denver Broncos were 1-4, a digital billboard in the Mile-High City exhorted Broncos Coach John Fox to play then-third-string quarterback Tim Tebow. After the famously-devoutly Christian Tebow led the Broncos to …
The top 10 digital signage trends for 2012, Pt. I (Commentary)By Keith Kelsen Author, digital signage consultant Ah, 2011 has come and gone ... but not without leaps and bounds and turmoil among the industry. But, why dwell in the past when in 2012 is going to be an amazing year in so many ways? Welcome to …
5 Things: Five questions to ask before buying a digital billboardby Darrin Friskney Watchfire Digital Outdoor If you are considering making an investment in digital billboards during 2012, perhaps the single most important decision impacting your return on investment will be from what manufacturer you buy. Before …
Clear Channel Outdoor — New York has announced the expansion of its digital out-of-home network in the city of White Plains, N.Y., to provide added high impact opportunities for national, regional and local advertisers. In 2009, Clear Channel …
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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.

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