News & Media From Bradley Cooper
Target, DOOH trends dominate top stories in April 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…
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H&M enhances customer engagement with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…
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Podcast Episode 1: How first time end users can smoothly deploy digital sigange
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
On Digital Signage Today's first podcast, Jeff Hastings, CEO of BrightSign shared tips on how first time digital signage users can successfully deploy their…
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Top chefs share insight on tech, food trends, LTO strategies
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Chefs are on the front line of restaurant chains, crafting recipes, handling supply chains and interacting with emerging technology. Four chefs shared their…
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2 factors to consider when designing DOOH content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…
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What's driving the DOOH market?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…
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Eye tracking tech delivers DOOH ads, prizes
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…
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3 tips for successful indoor digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It is one thing to understand the nuts and bolts of digital signage, such as the individual displays, media players and software packages, but it is another to…
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How to deliver effective dynamic DOOH campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…
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AR, AI claim top read spots for March
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The top five stories for March covered topics related to personalized experiences, virtual reality, AI and other trends in the digital signage market. The most…
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Target marketer, digital signage leaders discuss how to use big data without creeping out the customer
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…
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JCDecaux, Pandora deliver DOOH dating tips
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…
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What is digital transformation?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital transformation is an often misunderstood topic. It's not about the tech; it's about the people.
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Restaurant leaders address how technology boosts the guest experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Restaurants are increasingly adopting various technologies, ranging from mobile ordering and menu boards to voice-over-IP phone systems. Panelists at the…
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How restaurants can utilize Big Data
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
"Big Data is like a mystery novel," Brian Lee, data analytics practice director, Wavicle Data Solutions, said during a session at the Restaurant Franchising …
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Why the time is now for restaurants to embrace AI, VR
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Panelists at the Restaurant Franchising & Innovation Summit argued that for restaurants, whether big or small, the time to adopt innovative tech like AR, VR…
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Talking with Elo: Trends coming in touchscreen tech
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As touchscreen technology becomes more ubiquitous in the digital signage space, we are seeing several trends emerge, both on the technology side and the…
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How restaurants can make digital pay off
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
If your restaurant is struggling to get digital marketing set up, you aren't alone. Panelists at the Restaurant Franchising & Innovation Summit shared key…
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How 1 jewelry store transformed customer experience with AR digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Typically speaking, jewelry stores need to have a good hands-in experience to stand out among the crowd. One diamond chain, however, discovered a different way…
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3 questions to ask before you consider digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is exciting. It's a thrill to see your vision come to life on a bright display at a place for everyone to see. However, before you even think…
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