News & Media From Bradley Cooper

How 1 furniture store delivered digital signage for the holidays

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The holiday season is one of the most difficult times for brick-and-mortar retailers, as they have to compete with one another and online retailers for…

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AR digital signage battles racism with contactless payments

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A digital signage campaign challenged users to stop an AR white supremacist rally by donating.

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System on a chip versus media players: Which is the right choice?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to digital signage hardware, end users have two major options: media players and displays with an integrated system-on-a-chip.

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Digital Signage Future Trends Report 2019 survey, blog contributions now open.

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The survey for the Digital Signage Today Future Trends 2019 report is now open. Participants have a chance to win a $100 gift card for taking the survey.

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McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

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3 ways Disney World delivers magic with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When I visited Walt Disney World, I noticed how the happiest place on earth also happened to feature a large amount of digital signage. At all four of its…

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Digital signage Top 5: October 2018 edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The spookiest month of the year is over and we are just two months away from 2019. Digital Signage Today readers were attempting to avoid digital signage…

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Digital signage helps firefighters save lives

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage isn't just for advertising products anymore; it's also for saving lives. The FireRescueTV platform is helping firefighters relax, train and…

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DOOH makes the mundane exciting

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

If I had to name one boring business, it would probably be storage. It's literally the business of collecting dust. How does one stand out in that line of…

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5 verticals digital signage can majorly impact

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Verticals ranging from cannabis dispensaries to storage facilities can make a big impact with digital signage.

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Caesars Palace delivers 3-D experiential digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Las Vegas Strip is well known for its variety of displays, which dot almost every building. The tourist destination attracts an average of 17,70…

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Digital signage installation 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. Digital Signage Today spoke…

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Kiosks versus digital signage 101

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Users and potential users often ask what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly…

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Guatemala boosts tourism with AR campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…

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McDonald's and interactivity claim top September 2018 headlines

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users feasted on stories on McDonald's recent digital signage transformation, interactivity and customer engagement. One story analyzed McDonald's…

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2 reasons customers don't care about your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Why do customers ignore your digital signage? Because it's not relevant and it doesn't rise above the noise.

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Ford DOOH campaign soars into Paris airport

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Ford recently promoted its EccoSport SUV with an interactive DOOH campaign, allowing customers to take a look inside.

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2 ways digital signage is easier than ever

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is…

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Will digital signage solve McDonald's woes?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?

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Should your digital signage be interactive?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need…

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