News & Media From Bradley Cooper

Duke University upgrades with digital signage

by Bradley Cooper — Editor, Connect Media

Digital signage is rapidly expanding into the realm of higher learning. When universities open new buildings and locations, they will often deploy digital…

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Digital signage finds success in gyms

by Bradley Cooper — Editor, Connect Media

Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them…

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IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, Connect Media

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

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How blockchain will impact digital signage advertising

by Bradley Cooper — Editor, Connect Media

Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.

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Digital signage lights up with cannabis

by Bradley Cooper — Editor, Connect Media

As the cannabis industry grows, retail dispensaries will be forced to keep up with a very large customer base, and they will need strong technology to keep…

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3 ways displays can improve a community

by Bradley Cooper — Editor, Connect Media

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

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3 lessons on better utilizing digital signage

by Bradley Cooper — Editor, Connect Media

There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle. Luckily, multiple stories on…

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Podcast episode 6: What's on the horizon for interactive digital signage, kiosks?

by Bradley Cooper — Editor, Connect Media

During this week's podcast, Elliot Maras, editor of Kiosk Marketplace and Food Truck Operator, shared insights into the interactive kiosk and digital signage…

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2 places you need to be deploying DOOH

by Bradley Cooper — Editor, Connect Media

There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Even with all…

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How is the China trade war impacting digital signage?

by Bradley Cooper — Editor, Connect Media

The ongoing trade war between the U.S. and China is also impacting the digital signage industry.

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3 ways to make digital signage..easier

by Bradley Cooper — Editor, Connect Media

Deploying digital signage is difficult. Luckily, there are a few ways you can make the whole process a little bit easier.

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Warsaw Airport delivers AR relaxation zone

by Bradley Cooper — Editor, Connect Media

In order to help relieve the stress of the airport grind, Towarowa Towers, a luxury apartment provider based in Poland, partnered with outdoor advertiser…

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Under Armour delivers DOOH campaign on First Day Free Rides

by Bradley Cooper — Editor, Connect Media

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…

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Keeping your displays dry during hurricane season

by Bradley Cooper — Editor, Connect Media

Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…

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Burger King, Samsung deliver top digital signage lessons

by Bradley Cooper — Editor, Connect Media

With a tool as diverse as digital signage, we can always learn something new. Recently on Digital Signage Today, we learned how to make digital signage simple…

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Podcast episode 5: How can digital signage appeal to Gen Z?

by Bradley Cooper — Editor, Connect Media

As Gen Z gains more power over every market, digital signage end users need to find a way to appeal to them. Bradley Cooper, editor, of Digital Signage Today…

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AI, personalization to drive digital signage future trends

by Bradley Cooper — Editor, Connect Media

As digital signage continually becomes more responsive and dynamic, it will become even more important to stay up-to-date on these trends to avoid falling…

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2 reasons to wait to deploy digital signage

by Bradley Cooper — Editor, Connect Media

Digital signage can improve your branding and messaging, but there are times when deploying more digital signage might actually hurt your store rather than…

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Digital signage drives retail sales

by Bradley Cooper — Editor, Connect Media

Digital signage is quickly becoming more common in retails ranging in size from one location mom and pop stores to massive chains. However, many potential…

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Popbar serves up digital signage with gelato

by Bradley Cooper — Editor, Connect Media

QSR Popbar has been delivering gelato on a stick since 2009 and it is now using digital signage to further boost the customer experience with traditional and…

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