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How to prep your digital signage for the holidays

The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie.

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November 14, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie.

In order to get ready for the holiday season, retailers should also take a look at their digital signage strategy. Digital signage can help transform a space into a winter wonderland that can create a truly engaging experience for users while boosting the bottom line.

There are a few ways you can prep your digital signage for the holidays to ensure it reaches its maximum effectiveness.

If you don't have it, get it now

First of all, if you haven't deployed digital signage yet in your stores, now is the time. Your competitors are likely already using some form of digital signage, and online only stores are already using innovative advertising tools to pull in eyeballs.

If you want to stay ahead of the competition, you should contact a digital signage vendor to discuss your needs, how many displays you might need and how you can deploy them quickly.

If you are having trouble finding the right vendor, you can check out Digital Signage Today's Software and Hardware Comparison Guides, which compare various hardware and software packages so you can pick the one that fits your needs.

Start churning out that content

With digital signage content, the more time you have to plan and design it, the better. By starting early on your holiday content designs, you can get a firmer idea of:

• What your overall theme will be.
• What looks good and what doesn't.
• What will appeal to your audience based on both external and internal research.
• How many pieces of content to create.

By starting this process early, you can work out some of the kinks before launch.

Get your omnichannel ready

Finally, you need to consider how your digital signage strategy will integrate into your overall holiday branding and advertising strategy on all your channels such as:

• Your website.
• Your mailing materials.
• Your apps.
• Traditional signage.
• Billboards.

You should determine what message you are going to deliver on the holidays and determine how your digital signage will both deliver that message and how it will customize that message.

An omnichannel experience does not mean that every single piece of marketing needs to be exactly the same, only that it needs to deliver a consistent experience.

Once you have all these aspects down, your digital signage will be prepped and ready to deliver some holiday cheer for both you and your customers.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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