Blogs
Without integration, alert notification is useless
by Sean Matthews — President & CEO, Visix, Inc.
There are more than a handful of software and hardware vendors out there touting the fact that their products are CAP compliant. For the uninitiated, CAP…
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Using professional digital content developers just makes sense
by Jeff Hastings — CEO, BrightSign
Where do you draw the line between DIY digital content development and using the services of professional digital content developers? It really depends on how…
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Slow economic recovery slows digital menu board deployments
by Scott Sharon — CEO, START
Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe…
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Buyer beware: Traits to look for in digital signage software
by Bill Yackey — Manager, West IP Communications
Digital signage software companies spend a lot of time working on detail-oriented features for their platforms. After all, in a space that has become saturated…
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Inward-facing digital signage for employees
by Steve Acquista — Director of Digital Signage, Black Box
We all know digital signage can take on different forms and target a wide array of audiences. But most information about digital signage that we hear and see…
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How centrally-managed digital signage provides peace of mind
by Ben Stagg — CTO, Vital Media, Inc
Digital signage enables dynamic message management at point of sale, allowing a brand to change offers as often as desired.
read nowDigital menu boards will change restaurant industry
by Scott Sharon — CEO, START
To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…
read now2011's first half: The winds of change ... for the better
by Jeff Hastings — CEO, BrightSign
The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and…
read nowThe value of digital signage software isn't in its price
by Jeff Hastings — CEO, BrightSign
A few weeks ago, ABI Research announced that the global market for digital signage will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.
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Digital signage cathedrals in the UK
by Jon Parks — PMM, Avnet
I recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous…
read nowAre digital menu boards really that complicated?
by Scott Sharon — CEO, START
We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really…
read nowChecklist for digital signage content
by Ben Stagg — CTO, Vital Media, Inc
As so many in the industry state: Content is king with digital signage. But what questions need answering when it comes to planning and developing a digital…
read nowWhat can digital signage take away from Forrester's 'New Campaign Management Mandate' study?
by Bill Yackey — Manager, West IP Communications
Email marketing company ExactTarget worked with Forrester Consulting to develop a new report called "The New Campaign Management Mandate" that examines the…
read nowWhat's happening in the digital menu board industry?
by Scott Sharon — CEO, START
I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts…
read nowDigital signage doesn't sell, inform when it has the blues
by Jeff Hastings — CEO, BrightSign
By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late.
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Digital Signage: Its all around us [Infographic]
by Christopher Hall — w, t
Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every…
read nowTraditional versus digital POP Time to start moving?
by Ben Stagg — CTO, Vital Media, Inc
The topic of traditional print versus digital advertising is not new. However, it is still a current, hot and unresolved topic in advertising and marketing…
read nowAre all digital menu boards the same?
by Scott Sharon — CEO, START
In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know…
read nowMcPong: Digital signage getting McInteractive under the Golden Arches
by Christopher Hall — w, t
Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's?
read nowDigital signage dayparting takes content relevance to a new level
by Jeff Hastings — CEO, BrightSign
Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…
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