Blogs
5 reasons making dPOP the new path to purchase
by Ben Stagg — CTO, Vital Media, Inc
We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase. Unlimited…
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Where are the traditional menu board companies?
by Scott Sharon — CEO, START
I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know…
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Introducing Intel: The scoop on Intel's Anonymous Audience Metrics
by Jose Avalos — director, retail & digital signage, intel
Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing…
read now5 best practices for retail digital signage
by Ben Stagg — CTO, Vital Media, Inc
As digital signage continues to gain traction as the most effective form of in-store advertising, it's important to consider best practices for deployment.
read nowHow to survive a down economy
by Scott Sharon — CEO, START
In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of…
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Without integration, alert notification is useless
by Sean Matthews — President & CEO, Visix, Inc.
There are more than a handful of software and hardware vendors out there touting the fact that their products are CAP compliant. For the uninitiated, CAP…
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Using professional digital content developers just makes sense
by Jeff Hastings — CEO, BrightSign
Where do you draw the line between DIY digital content development and using the services of professional digital content developers? It really depends on how…
read nowSlow economic recovery slows digital menu board deployments
by Scott Sharon — CEO, START
Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe…
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Buyer beware: Traits to look for in digital signage software
by Bill Yackey — Manager, West IP Communications
Digital signage software companies spend a lot of time working on detail-oriented features for their platforms. After all, in a space that has become saturated…
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Inward-facing digital signage for employees
by Steve Acquista — Director of Digital Signage, Black Box
We all know digital signage can take on different forms and target a wide array of audiences. But most information about digital signage that we hear and see…
read nowHow centrally-managed digital signage provides peace of mind
by Ben Stagg — CTO, Vital Media, Inc
Digital signage enables dynamic message management at point of sale, allowing a brand to change offers as often as desired.
read nowDigital menu boards will change restaurant industry
by Scott Sharon — CEO, START
To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…
read now2011's first half: The winds of change ... for the better
by Jeff Hastings — CEO, BrightSign
The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and…
read nowThe value of digital signage software isn't in its price
by Jeff Hastings — CEO, BrightSign
A few weeks ago, ABI Research announced that the global market for digital signage will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.
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Digital signage cathedrals in the UK
by Jon Parks — PMM, Avnet
I recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous…
read nowAre digital menu boards really that complicated?
by Scott Sharon — CEO, START
We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really…
read nowChecklist for digital signage content
by Ben Stagg — CTO, Vital Media, Inc
As so many in the industry state: Content is king with digital signage. But what questions need answering when it comes to planning and developing a digital…
read nowWhat can digital signage take away from Forrester's 'New Campaign Management Mandate' study?
by Bill Yackey — Manager, West IP Communications
Email marketing company ExactTarget worked with Forrester Consulting to develop a new report called "The New Campaign Management Mandate" that examines the…
read nowWhat's happening in the digital menu board industry?
by Scott Sharon — CEO, START
I have heard many rumors, read news articles and press releases about major deals being made in the digital menu board industry. I also set up my Google Alerts…
read nowDigital signage doesn't sell, inform when it has the blues
by Jeff Hastings — CEO, BrightSign
By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late.
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