Blogs
Why 'local' matters in workplace digital signage
by Frank Kenna — President, The Marlin Company
In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local…
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Time is running out on tax laws that benefit digital billboard operators
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different.
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The sky is the limit!
by Jeff Hastings — CEO, BrightSign
Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority…
read nowWhat 'mobile' means in workplace communications
by Frank Kenna — President, The Marlin Company
In my last blog I wrote about how the "social" in the social-mobile-local trilogy works in today's workplace. I emphasize the word "today" as this is changing…
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Keeping your screens on: Uptime on DOOH networks
by Joe Matriss — Editor, DOOH.com
A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…
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Is 3D the next big thing?
by Don Pierson — Founder, President, Flypaper
I've been following Tom Zerega's excellent series on "Demystifying 3D" in this publication. He has me wondering, is 3D the next big thing for digital signage?
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Are digital signs eco-friendly?
by Barry Pearman — VP, Clarus Communications
We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet. Signs that consume…
read nowEffective marketing: Closing the loop, increasing sales
by Jeff Hastings — CEO, BrightSign
Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from…
read nowGetting social with employees: What does that mean?
by Frank Kenna — President, The Marlin Company
Those of us in the digital signage world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when…
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Times Square digital signage hacked ... again! (Not really)
by Christopher Hall — w, t
Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and…
read nowDigital signage goes mobile
by Jeff Hastings — CEO, BrightSign
There's no denying that mobile devices are dramatically impacting the way we live. Smartphones are now our primary conduit to friends, family and colleagues.
read nowThe rate game: How to set attractive digital billboard rates
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
We talk with hundreds of billboard operators across the country every year, and one of the most common questions we're asked is how to set advertising rates…
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Why I'm excited about tablets and you should be, too
by Jon Parks — PMM, Avnet
Until recently, digital signage has been a one-to-many experience, indiscriminately broadcasting static messages to audiences in shopping malls, quick-service…
read nowDigital signage + social media = big opportunities
by Barry Pearman — VP, Clarus Communications
In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the…
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The separation of tech and art
by Larry Zoll — Senior Associate, Sensory Interactive
I'm going to preface this by saying: I am a huge geek, and I'd like to pose a question. When is it appropriate to let the technology drive the concept of a…
read nowDigital signage finds its voice
by Jeff Hastings — CEO, BrightSign
Digital signage is everywhere. If you left the home today, you probably found yourself within eyeshot of some form of digital signage. As it becomes easier and…
read now'A Day Made of Glass': The new 'Minority Report'? (Video)
by Christopher Hall — w, t
Long before I even came on board here at DST, the Steven Spielberg/Tom Cruise sci-fi flick "Minority Report" had become something of a cliché in the digital…
read nowUsing entertainment in your digital signage communications
by Frank Kenna — President, The Marlin Company
In my last blog, "Why you should add 'fluff' to your digital signage," I discussed why you should add entertaining content to your digital signage. In this…
read nowGained in translation
by Larry Zoll — Senior Associate, Sensory Interactive
One of the most valuable lessons I've learned as a lighting designer is how to be a translator. Lighting is an extremely difficult property to talk about…
read nowWhy you should add 'fluff' to your digital signage
by Frank Kenna — President, The Marlin Company
Whether you call it "entertainment" or "fluff," its use in workplace digital signage is critical but often misunderstood.
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