Blogs
DOOH networks in smaller markets
by Joe Matriss — Editor, DOOH.com
Digital out-of-home remains a young advertising medium. Not because the technology or know-how are new, but because DOOH networks are cropping up in places…
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Pixels vs. paper: Digital signage's 'green' considerations
by Sean Matthews — President & CEO, Visix, Inc.
Most companies, when confronted with "green" considerations, ask "What's in it for me?" The bottom line is that digital signage solutions not only help in the…
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Digital signage as entertainment drives sales
by Jeff Hastings — CEO, BrightSign
Sure, digital signage has been a popular messaging solution for entertainment venues like sporting events, movie theaters, amusement parks, casinos, museums…
read nowSelecting and packaging high-value locations for a DOOH network
by Joe Matriss — Editor, DOOH.com
The term critical mass is highly subjective. When viewed as the break-even point for the growth and rollout of a network, it is difficult to understand that…
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Digital signage isn't just for external marketing
by Don Pierson — Founder, President, Flypaper
Enterprises have found a use for digital signage that doesn't involve kiosks and billboard displays. It's growing more prominent but is not being highlighted…
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What it takes to sell large projects
by Scott Sharon — CEO, START
I have been asked to write blogs and articles about my area of expertise which is digital signage, or more specifically, digital menu boards. Because I have…
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Digital Signage: Is Your Investment at Risk
The ever changing mobile landscape, both now and in the future, will have a destabilizing effect on digital signage. Those making investments in digital…
read nowCatch 'em and keep 'em
by Jeff Hastings — CEO, BrightSign
Timely, relevant content has always been essential for a successful digital signage display; and the evolving expectations of today's always-on consumers have…
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They're users not viewers!
by Loren Bucklin — Vice President, Connectedsign, LLC
It's been interesting watching the digital signage industry evolve. As subject matter experts are assimilated from other disciplines, like advertising…
read nowSelling DOOH
by Joe Matriss — Editor, DOOH.com
People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…
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Digital outdoor well suited for small(er) markets
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…
read nowDigital signage means business
by Jeff Hastings — CEO, BrightSign
While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To…
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To advertise or entertain: No longer a question of choosing one over the other
by Ben Stagg — CTO, Vital Media, Inc
If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it…
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Retail's 'Big Show' goes digital in 2012
by Jon Parks — PMM, Avnet
While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a…
read nowIntroduction and call to action
by Joe Matriss — Editor, DOOH.com
This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.
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Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)
by Christopher Hall — w, t
In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech…
read nowWill 2012 finally be the year for digital-signage-in-a-box?
by Don Pierson — Founder, President, Flypaper
For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte…
read nowWhat to look for in 2012
by Jeff Hastings — CEO, BrightSign
The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We…
read nowLooking ahead: What's the next thing you didn't know you couldn't do without?
by Christopher Hall — w, t
I almost never talk on the telephone anymore. Instead, I text, I email, I instant message.
read nowPassing the relevance test and getting engaged
by Ben Stagg — CTO, Vital Media, Inc
Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our…
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