Blogs
Digital signage means business
by Jeff Hastings — CEO, BrightSign
While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To…
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To advertise or entertain: No longer a question of choosing one over the other
by Ben Stagg — CTO, Vital Media, Inc
If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it…
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Retail's 'Big Show' goes digital in 2012
by Jon Parks — PMM, Avnet
While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a…
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Introduction and call to action
by Joe Matriss — Editor, DOOH.com
This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.
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Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)
by Christopher Hall — w, t
In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech…
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Will 2012 finally be the year for digital-signage-in-a-box?
by Don Pierson — Founder, President, Flypaper
For a couple of years now I've been hearing about "digital signage in a box." In other words, an everything-in-one digital signage solution that a neophyte…
read nowWhat to look for in 2012
by Jeff Hastings — CEO, BrightSign
The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We…
read nowLooking ahead: What's the next thing you didn't know you couldn't do without?
by Christopher Hall — w, t
I almost never talk on the telephone anymore. Instead, I text, I email, I instant message.
read nowPassing the relevance test and getting engaged
by Ben Stagg — CTO, Vital Media, Inc
Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our…
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Preparing for cannon fire
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Sometimes, "look before you leap" translates to the digital billboard business as well.
read nowUse digital signage to do more with less
by Jeff Hastings — CEO, BrightSign
At least 40 percent of my time is spent on the road attending and speaking at conferences, meeting with integrators and visiting their customer sites. It lets…
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New study points to need for LED signage
by Barry Pearman — VP, Clarus Communications
British entrepreneur Richard Branson, the creator of the Virgin brand, is like most other entrepreneurs in that he relies "far more on gut instinct than…
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If you build it, they will come. Really.
by Paul Flanigan — Founder, The Preset Group
When Mark Zuckerberg was developing Facebook, he knew it would resonate with people who wanted an alternative to MySpace. He knew that a great platform for…
read nowGetting engaged with digital in-store
by Ben Stagg — CTO, Vital Media, Inc
Digital and conventional POP share commonalities, but only digital POP delivers relevance and influence to shoppers while tracking and reporting customer…
read nowCapturing eyeballs, mindshare in a distracted world
by Jeff Hastings — CEO, BrightSign
Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization …
read nowThe digital signage 'ecosystem'
by Don Pierson — Founder, President, Flypaper
I love buzz words. Every industry has them. Web 2.0. Web 3.0 (whatever happened to that?). Cloud Computing. In digital signage there's a phrase du jour as…
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Digital signage and surgical shoppers
by Jose Avalos — director, retail & digital signage, intel
There has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a…
read nowThe path to purchase evolution: digital in-store
by Ben Stagg — CTO, Vital Media, Inc
While the significant components of the path to purchase remain the same, the stops along the way are evolving, with significant and growing influence from…
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What are the major limitations in your business?
by Scott Sharon — CEO, START
Several years ago I left a manufacturing company and started my own business in digital signage, a new technology. I had many years of great experience and a…
read nowTrends point to continued growth for digital billboards
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Digital billboards are a wonderful success story. In just 10 years, digital billboards have gone from introduction to widespread acceptance by billboard…
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