What can digital in-store do?

by Ben Stagg — CTO, Vital Media, Inc

Digital in-store applications are enhancing the relevance of marketing messaging, fostering engagement with shoppers and strengthening the influence of…

DOOH makes presence felt on TV

by Christopher Hall — w, t

In an interesting meta-contextual twist of a sort, digital signage and digital out-of-home advertising has started even being used as advertising via other…

Continual and constant improvement

by Scott Sharon — CEO, START

Today I was reading a magazine that is read by most people in the restaurant business. I was shocked at the number of formerly successful restaurant companies…

Bridging the communication gap with technology

by Ben Stagg — CTO, Vital Media, Inc

As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology — specifically digital in-store…

Digital signage ... Oh, the places you'll go

by Don Pierson — Founder, President, Flypaper

A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this…

Interactivity: The key to driving incremental ROI with digital signage

by Jon Parks — PMM, Avnet

Avnet hosted its first Brilliant Digital Signage Partner Summit last week in Arizona. During the Summit, Avnet's supplier partners presented their products and…

How do you teach creativity?

by Scott Sharon — CEO, START

How do you train your sales people and sales engineers to sell digital signage? When you hire people for these positions how do you test them? Since I've been…

The importance of hyper-relevance: Seasonal messaging

by Ben Stagg — CTO, Vital Media, Inc

Digital signage is the perfect venue for hyper-relevant, constantly updated messages — so, how do you pass the relevance test?

22 million digital signs by 2015

by Jose Avalos — director, retail & digital signage, intel

Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors…

Is it time to hire more employees?

by Scott Sharon — CEO, START

Earlier I wrote a couple blogs about the down economy and how to survive it. Recently I have been thinking about ways to take advantage of the our current…

What Apple's Lion OS and Windows 8 mean for digital signage

by Don Pierson — Founder, President, Flypaper

Just when we think we've gotten a handle on how consumers engage with screens, Apple and Microsoft release new operating systems. This shouldn't seem like…

Off-the-wall retail digital signage

by Jeff Hastings — CEO, BrightSign

Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most…

Staying true to your brand

by Matt Schmitt — President & Chief Experience Officer, Reflect Systems

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will…

Forget fuel, Hybrid digital signage kiosks deliver ROI efficiency

I'm not making any revolutionary statement by saying the kiosk market is on a healthy and steady growth pattern. Earlier this spring, BCC Research came out…

My Twitter strategy on mobile & digital signage

by Steven Gurley

I have identified 25 mobile micro-trends that are having (or will have) an impact on digital signage.  Every day I tweet about these trends, but I do it in a…

5 reasons making dPOP the new path to purchase

by Ben Stagg — CTO, Vital Media, Inc

We're all aware of the digital revolution — most of us are a part of it. We also all know that the Internet has changed the path to purchase. Unlimited…

Where are the traditional menu board companies?

by Scott Sharon — CEO, START

I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know…

Introducing Intel: The scoop on Intel's Anonymous Audience Metrics

by Jose Avalos — director, retail & digital signage, intel

Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing…

5 best practices for retail digital signage

by Ben Stagg — CTO, Vital Media, Inc

As digital signage continues to gain traction as the most effective form of in-store advertising, it's important to consider best practices for deployment.

How to survive a down economy

by Scott Sharon — CEO, START

In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of…