Blogs
Putting the 'context' into mobile with digital signage (Part I)
Five years ago a new era of mobile was born when Apple launched the 3G iPhone and iTunes App Store. This one event became the foundations of a game-changing…
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How digital tablets can help your business work smarter
by David Little — Director of Marketing, Keywest Technology
Adding up current 2013 gross shipments of digital tablets from all manufactures, the tablet market has quickly grown to be about the same size as the currently…
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Observations from ISA 2013 International Sign Expo in Las Vegas
by Barry Pearman — VP, Clarus Communications
I recently returned from ISA 2013 Expo in Las Vegas and wanted to share with you some of my observations. The show was a huge success and broke several records…
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The evolution of digital signage
by Steve Acquista — Director of Digital Signage, Black Box
Whether it's in shopping mall, hotel, airport or restaurant, digital signage continues to evolve by offering more than the traditional static message boards…
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HD proliferation driving new opportunities in digital signage
by Jeff Hastings — CEO, BrightSign
Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…
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"It's not what you look at that matters; it's what you see."
by Frank Kenna — President, The Marlin Company
The headline above, a favorite of Warren Buffet, is a quote from Henry David Thoreau, American author, poet and philosopher. Buffet refers to it when…
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Digital signage flying right vs. digital signage hide-and-seek wrong
by Christopher Hall — w, t
On several recent business trips I've tried to get a good picture of a digital signage deployment done right that I've seen at several airports. Luckily for…
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Retail interactivity at your fingertips
by Paul Flanigan — Founder, The Preset Group
One of the more interesting things that I saw at the Digital Signage Expo a few weeks ago was Perch Interactive.
read nowSound digital signage strategy hinges on content engagement
by David Little — Director of Marketing, Keywest Technology
Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see…
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Life-sized observations: 5 trends from the 2013 Digital Signage Expo
by Jim Stoklosa — Director of Digital Signage, InReality
On a recent trip to the 10th Annual Digital Signage Expo, I observed five key trends that are beginning to dominate innovation and are turning conversations…
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Beer, donuts and digital billboard advertising
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…
read nowAnother installment of digital signage right vs. digital signage wrong
by Christopher Hall — w, t
It's the screen so bad it has its own name, and you never want to see it on your computer screen or even worse on your digital signage displays: The Blue…
read nowIn digital signage, the demand for rich content is king
by Jeff Hastings — CEO, BrightSign
It's been quite a start to the new year. We've talked extensively with customers, partners and fellow vendors first at ISE in Amsterdam, and most recently at…
read nowThe Harlem Shake with a digital signage twist
by Christopher Hall — w, t
The viral 'Harlem Shake' meme gets the digital signage treatment.
read nowISE infographic shows digital signage gaining show ground
by Christopher Hall — w, t
Check out the infographic put together by U.K.-based digital signage group Eclipse Digital Media about this year's Integrated Systems Europe show:
read nowDigital signage for auto dealers: Image upgrade with clear results
by Barry Pearman — VP, Clarus Communications
The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image…
read nowIn 2013, customers expect digital signage
by Jeff Hastings — CEO, BrightSign
During 2012, I saw a distinct shift in public attitude to digital signage. In 2011, you could exceed customer or visitor expectations by providing exciting and…
read nowTake a shirt off the rack, see a model wear it on digital signage
by Paul Flanigan — Founder, The Preset Group
Here we see an example of digital signage activated by removing the hanger from the rack below the screen:
read nowDigital billboards: Community bulletin boards
by Christopher Hall — w, t
Digital billboards, if used properly, can engage a community.
read nowDigital outdoor 2013: Outsmarting your competition
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…
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OptiSigns is a cloud-based digital signage software that helps organizations create, manage, and scale engaging screen content across any display. With powerful integrations, flexible scheduling, and easy remote management, OptiSigns makes digital signage simple for teams of any size.
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