Blogs
Boosting digital returns: What is the optimal number of advertiser slots?
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…
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The missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
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Spooktacular digital signage
by Jeff Hastings — CEO, BrightSign
The haunted house is big business, bringing in over $200 million every year.
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Effectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
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Digital signs: Tools for convenience store growth
by Barry Pearman — VP, Clarus Communications
The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their…
read nowDigital Signage: Big screen on campus [Infographic]
by Christopher Hall — w, t
The dynamic messaging and information capabilities of digital signage offer a plethora of benefits to universities and colleges, from dorm room to the…
read nowDOOH networks: Selling to media agencies
by Joe Matriss — Editor, DOOH.com
Media agencies are notoriously difficult to sell to. You know this if you've ever tried to cold call an account manager. You've probably only heard their voice…
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Employees are people too
by Loren Bucklin — Vice President, Connectedsign, LLC
One of the most popular deployments of digital signage is the lobby display at a company facility. The content displayed includes video of the company story…
read nowDOOH network operators: Be ready to act as content advisers
by Joe Matriss — Editor, DOOH.com
Advertisers demand results. Many new network operators stress over this. But it is much more a good thing than something bad. Because when advertising works, a…
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Why 'local' matters in workplace digital signage
by Frank Kenna — President, The Marlin Company
In my last two blogs I wrote about what the terms "social" and "mobile" mean within the digital signage industry. Today I'll complete the social-mobile-local…
read nowTime is running out on tax laws that benefit digital billboard operators
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
In recent years, tax laws have been very favorable for billboard operators who want to invest in digital billboards, and 2012 is no different.
read nowThe sky is the limit!
by Jeff Hastings — CEO, BrightSign
Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority…
read nowWhat 'mobile' means in workplace communications
by Frank Kenna — President, The Marlin Company
In my last blog I wrote about how the "social" in the social-mobile-local trilogy works in today's workplace. I emphasize the word "today" as this is changing…
read nowKeeping your screens on: Uptime on DOOH networks
by Joe Matriss — Editor, DOOH.com
A digital out-of-home network is made up of a lot of different pieces. Most of the time, these pieces work together well, but there are always unforeseen…
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Is 3D the next big thing?
by Don Pierson — Founder, President, Flypaper
I've been following Tom Zerega's excellent series on "Demystifying 3D" in this publication. He has me wondering, is 3D the next big thing for digital signage?
read nowAre digital signs eco-friendly?
by Barry Pearman — VP, Clarus Communications
We're often asked if LED message centers are eco-friendly. Business owners know that green products are more than just good for the planet. Signs that consume…
read nowEffective marketing: Closing the loop, increasing sales
by Jeff Hastings — CEO, BrightSign
Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from…
read nowGetting social with employees: What does that mean?
by Frank Kenna — President, The Marlin Company
Those of us in the digital signage world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when…
read nowTimes Square digital signage hacked ... again! (Not really)
by Christopher Hall — w, t
Another video popped up on YouTube recently showing the digital signage in Times Square getting taken over by hackers and used to display an unsettling — and…
read nowDigital signage goes mobile
by Jeff Hastings — CEO, BrightSign
There's no denying that mobile devices are dramatically impacting the way we live. Smartphones are now our primary conduit to friends, family and colleagues.
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