Blogs
New Google tool could have a deep impact on digital signage
by John Wang — CEO lAdea, lAdea
Just a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it…
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The unspoken truths about touch display content
by Jessica Webster — Marketing Specialst, Horizon Display
First, let's start with some stats I painstakingly researched on the Internet for five minutes:
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Digital menu boards: More than just a menu
by Jeff Hastings — CEO, BrightSign
Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the…
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What's going on at the bank?
by Matt Deaton — Marketing Manager, Codigo
When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that…
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5 steps to deploying digital signage
by Sean Matthews — President & CEO, Visix, Inc.
You need to do some planning before you install a digital signage system and these steps will help:
read nowUptick in digital video spending a good omen for digital signage
by Matt Deaton — Marketing Manager, Codigo
According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.…
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Survey says: Good, bad or ugly?
by Christopher Hall — w, t
Digital signage maven Keith Kelsen is looking for a few good data.
read nowWhy (Android) digital signage players are not created equal
by John Wang — CEO lAdea, lAdea
The digital signage industry appeared to have woken up suddenly in the past year to embrace Android as if it were the savior for us all. I recently had the…
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The 'Other ROI' of digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define.
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The 'Rule of 3' in digital signage content
by Frank Kenna — President, The Marlin Company
This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little…
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Is Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
read nowDigital signage: Leaping beyond the screen
by Jeff Hastings — CEO, BrightSign
In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to…
read nowCreating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
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Why digital signage content is king, Part 2
by David Little — Director of Marketing, Keywest Technology
Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…
read nowThe Top 7 mistakes once you have digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Now that we've identified the Top 6 digital signage mistakes, let's talk about the Top 7 mistakes we see people make after they've bought a digital signage…
read nowPutting mobile and digital signage in 'context' (Part II)
In Part I of "Putting the Context into Mobile," it was written that mobile context is the match between a consumer's given physical environment, such as a…
read nowAnother digital signage don't: The wrong QSR
by Christopher Hall — w, t
It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.
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Interacting with a flexible screen
by Paul Flanigan — Founder, The Preset Group
We continue to see people push the boundaries of integrating the digital and physical world. Here's another example, and very cool. The screen is a flexible…
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Foolproof tips and tricks for the LED sign permitting process
by Barry Pearman — VP, Clarus Communications
Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it…
read nowDigital signage don't: Billboard gets X-rated
by Christopher Hall — w, t
In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last…
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