Blogs
Give your advertising the touch of success
by David Little — Director of Marketing, Keywest Technology
While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.
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Clock's ticking on tax benefits for digital billboard purchases
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.
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Future-proof digital signage by investing in 4K
by Jeff Hastings — CEO, BrightSign
Each year, growth in our category is driven by innovation — advancements in key areas that cause our customers to invest in digital signage to help propel…
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Identifying and engaging the right customer with digital signage
by Jose Avalos — director, retail & digital signage, intel
Today's digital signage industry is booming. We all have seen reports that digital signage is now the fastest growing media channel and it has the second…
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Beating the elements with outdoor digital signage [Infographic]
by Christopher Hall — w, t
Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.
read nowWhy digital signage content is king, Part 3
by David Little — Director of Marketing, Keywest Technology
"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to…
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New Google tool could have a deep impact on digital signage
by John Wang — CEO lAdea, lAdea
Just a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it…
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The unspoken truths about touch display content
by Jessica Webster — Marketing Specialst, Horizon Display
First, let's start with some stats I painstakingly researched on the Internet for five minutes:
read nowDigital menu boards: More than just a menu
by Jeff Hastings — CEO, BrightSign
Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the…
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What's going on at the bank?
by Matt Deaton — Marketing Manager, Codigo
When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that…
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5 steps to deploying digital signage
by Sean Matthews — President & CEO, Visix, Inc.
You need to do some planning before you install a digital signage system and these steps will help:
read nowUptick in digital video spending a good omen for digital signage
by Matt Deaton — Marketing Manager, Codigo
According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.…
read nowSurvey says: Good, bad or ugly?
by Christopher Hall — w, t
Digital signage maven Keith Kelsen is looking for a few good data.
read nowWhy (Android) digital signage players are not created equal
by John Wang — CEO lAdea, lAdea
The digital signage industry appeared to have woken up suddenly in the past year to embrace Android as if it were the savior for us all. I recently had the…
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The 'Other ROI' of digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define.
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The 'Rule of 3' in digital signage content
by Frank Kenna — President, The Marlin Company
This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little…
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Is Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
read nowDigital signage: Leaping beyond the screen
by Jeff Hastings — CEO, BrightSign
In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to…
read nowCreating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
read nowWhy digital signage content is king, Part 2
by David Little — Director of Marketing, Keywest Technology
Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…
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