So what do you do?

by Paul Flanigan — Founder, The Preset Group

"So what do you do?"

Is digital signage the next emerging artistic medium?

by Jeff Hastings — CEO, BrightSign

One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to…

Woe vs. Wow

by Tanya Williams — BDM, Prendi

As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how…

Digital signage messaging: Keep it short and sweet

by Sean Matthews — President & CEO, Visix, Inc.

In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of…

Real-time data underpins the digital signage success story

by Jeff Hastings — CEO, BrightSign

A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS…

Digital signage industry, forget consolidation!

by Steven Gurley

Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating…

BI: A transition from buyer to seller

by Ken Goldberg — CEO for Real Digital Media, Real Digital Media

Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like…

4K for under $2K

by Jeff Hastings — CEO, BrightSign

True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive. That may have been…

Is Convergence In Close Proximity?

by Ken Goldberg — CEO for Real Digital Media, Real Digital Media

While the storm system now known as Icepocalypse stranded would-be flyers across most of the East Coast leading up to Valentine's Day, the majority of the…

NFC vs. iBeacon: How do they really stack up?

by Steven Gurley

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…

Digital signage: Win the competition or die!

by Steven Gurley

The one thing that must be remembered about digital signage is that it is a consumer engagement technology. It is, therefore, in competition with other…

Welcome to 201[4K]

by Jeff Hastings — CEO, BrightSign

We're only a couple of weeks into January and we've already kicked off our busy trade show season. As I was flying home from Las Vegas fresh off a very…

What's trending in 2014?

by Laura Miller — Director of Marketing, Kioware

As we begin 2014, many of us take a moment to reflect upon the previous year and anticipate the changes that the coming year will bring. While discussions of…

Creating theater in your business

by Tanya Williams — BDM, Prendi

Digital signage is fast becoming the "norm" in a retail environment, but the most important aspect is the one thing that many businesses forget to budget for…

Digital signage, trending beyond fad

by David Little — Director of Marketing, Keywest Technology

Disruptive technologies can greatly change society. For example, in 2007, Apple released the iPhone that had a massive impact on how and why people use phones.

12 days of a digital signage Christmas

by Tanya Williams — BDM, Prendi

As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas…

Using digital signage to show brand humanity

by Laura Miller — Director of Marketing, Kioware

Moments of institutional greatness are captured when corporations, governments and individuals respond to current events and tragedies with grace, humanity and…

Looking to the future: What will the standard digital signage installation look like a year from now?

by Jeff Hastings — CEO, BrightSign

Our vibrant industry is evolving its technology base faster than ever. 4K was first talked about at CES, and already screens are appearing everywhere from high…

Customer experience, service design and in-store digital signage

by Jim Stoklosa — Director of Digital Signage, InReality

Service design is a specific approach to user experience that takes a holistic view of the end-to-end experience consumers have with a brand. It tries to…