Blogs
Uptick in digital video spending a good omen for digital signage
by Matt Deaton — Marketing Manager, Codigo
According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.…
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Survey says: Good, bad or ugly?
by Christopher Hall — w, t
Digital signage maven Keith Kelsen is looking for a few good data.
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Why (Android) digital signage players are not created equal
by John Wang — CEO lAdea, lAdea
The digital signage industry appeared to have woken up suddenly in the past year to embrace Android as if it were the savior for us all. I recently had the…
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The 'Other ROI' of digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define.
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The 'Rule of 3' in digital signage content
by Frank Kenna — President, The Marlin Company
This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little…
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Is Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
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Digital signage: Leaping beyond the screen
by Jeff Hastings — CEO, BrightSign
In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to…
read nowCreating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
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Why digital signage content is king, Part 2
by David Little — Director of Marketing, Keywest Technology
Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…
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The Top 7 mistakes once you have digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Now that we've identified the Top 6 digital signage mistakes, let's talk about the Top 7 mistakes we see people make after they've bought a digital signage…
read nowPutting mobile and digital signage in 'context' (Part II)
In Part I of "Putting the Context into Mobile," it was written that mobile context is the match between a consumer's given physical environment, such as a…
read nowAnother digital signage don't: The wrong QSR
by Christopher Hall — w, t
It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.
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Interacting with a flexible screen
by Paul Flanigan — Founder, The Preset Group
We continue to see people push the boundaries of integrating the digital and physical world. Here's another example, and very cool. The screen is a flexible…
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Foolproof tips and tricks for the LED sign permitting process
by Barry Pearman — VP, Clarus Communications
Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it…
read nowDigital signage don't: Billboard gets X-rated
by Christopher Hall — w, t
In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last…
read nowUsing solid-state switches to trigger media content
by Jim Stoklosa — Director of Digital Signage, InReality
Making a digital sign "interactive" is a great way to engage the viewer and provide for a truly immersive experience. By providing the viewer with a way of…
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Digital menu board tsunami, part II
by Scott Sharon — CEO, START
I hear some rumbling in the distance! Could it be the start of that digital menu board tsunami I predicted two years ago (blush)? I'll tell you some of what…
read nowBYOD: Revolutionizing digital menu boards is just the beginning
by Jeff Hastings — CEO, BrightSign
Digital menu boards represent a digital signage submarket that's maturing quickly. Markets on the tail end of maturity often become stagnant, falling victim to…
read nowCreating a digital experience that captures the customer
by Jim Stoklosa — Director of Digital Signage, InReality
At most, a digital screen in a typical retail store has about 1-3 seconds to convince you that it's worthwhile to take a closer look and engage. In those 1-…
read nowWhy digital signage content is king, Part 1
by David Little — Director of Marketing, Keywest Technology
The digital signage industry borrows its favorite cliché from the media folks, which is: "Content is king." Maybe we should ask at this point, if content is…
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