Blogs
Regional and local banks are banking on digital signage
by Christopher Hall — w, t
Mobile and online banking are shaking up the retail banking world, but as many smaller and medium-sized banks and financial institutions move to smaller…
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Arrow adds Seneca to quiver, taking aim at digital signage?
by Paul Flanigan — Founder, The Preset Group
Global tech distributor picks up U.S.-based computer manufacturer, strengthening its digital signage footprint.
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Augmented reality digital signage brings the Serengeti to the streets of Hong Kong
by Christopher Hall — w, t
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a…
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What not to do in digital signage
by Tanya Williams — BDM, Prendi
A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.
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Improving digital signage experiences with Sudoku lessons
by Jim Stoklosa — Director of Digital Signage, InReality
Customers will not and should not have to spend excessive time trying to learn a user interface; they should be able to get the information they seek quickly…
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Blending the physical with the digital: What we can learn from Lego and 3D printing
by Laura Miller — Director of Marketing, Kioware
New tech lets us go from physical to virtual and back; how can this be applied to digital signage and kiosk solutions?
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What we really need are solutions
by Paul Flanigan — Founder, The Preset Group
A rep from a $10 billion company said this: "All I want is a screen. I don't want a network. I just want it to work with mobile." It's time to think about…
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How the Internet of Things is changing the face of digital signage
by Drew Harding — Sales & Marketing, Eclipse Digital Media
Digital Signage is set to play a crucial role in the IoT, implementing digital technologies to allow physical objects to 'talk' to one another.
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The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Restaurants, digital signage and the menu board opportunity
by Jeff Hastings — CEO, BrightSign
One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers…
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A call to action is essential in digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.
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Tradigital marketing: How to integrate traditional and digital for maximum results
by Tanya Williams — BDM, Prendi
Traditional marketing might be the conversation starter, but digital is the new destination.
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Manufacturing: The forgotten digital signage application
by David Little — Director of Marketing, Keywest Technology
Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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Digital signage takes/makes center stage at FIFA World Cup
by Christopher Hall — w, t
Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.
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What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)
by Frank Kenna — President, The Marlin Company
I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to…
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Help map out the future of digital signage
by Christopher Hall — w, t
"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra.
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4K going mainstream at InfoComm 2014
by Jeff Hastings — CEO, BrightSign
The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.
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Fit-for-purpose digital signage displays optimize ROI and innovation
by Craig Scott — VP Sales & Marketing, www.digbil.com
Sometimes the 'best' display isn't the best fit for your digital signage deployment.
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Why you should consider 'sticky' content for your digital signage
by David Little — Director of Marketing, Keywest Technology
When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…
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OptiSigns is a cloud-based digital signage software that helps organizations create, manage, and scale engaging screen content across any display. With powerful integrations, flexible scheduling, and easy remote management, OptiSigns makes digital signage simple for teams of any size.
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