Blogs
The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Restaurants, digital signage and the menu board opportunity
by Jeff Hastings — CEO, BrightSign
One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers…
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A call to action is essential in digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.
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Tradigital marketing: How to integrate traditional and digital for maximum results
by Tanya Williams — BDM, Prendi
Traditional marketing might be the conversation starter, but digital is the new destination.
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Manufacturing: The forgotten digital signage application
by David Little — Director of Marketing, Keywest Technology
Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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Digital signage takes/makes center stage at FIFA World Cup
by Christopher Hall — w, t
Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.
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What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)
by Frank Kenna — President, The Marlin Company
I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to…
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Help map out the future of digital signage
by Christopher Hall — w, t
"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra.
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4K going mainstream at InfoComm 2014
by Jeff Hastings — CEO, BrightSign
The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.
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Fit-for-purpose digital signage displays optimize ROI and innovation
by Craig Scott — VP Sales & Marketing, www.digbil.com
Sometimes the 'best' display isn't the best fit for your digital signage deployment.
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Why you should consider 'sticky' content for your digital signage
by David Little — Director of Marketing, Keywest Technology
When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…
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Is digital signage the next emerging artistic medium?
by Jeff Hastings — CEO, BrightSign
One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to…
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Woe vs. Wow
by Tanya Williams — BDM, Prendi
As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how…
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Digital signage messaging: Keep it short and sweet
by Sean Matthews — President & CEO, Visix, Inc.
In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of…
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Real-time data underpins the digital signage success story
by Jeff Hastings — CEO, BrightSign
A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS…
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Digital signage industry, forget consolidation!
Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating…
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BI: A transition from buyer to seller
by Ken Goldberg — CEO for Real Digital Media, Real Digital Media
Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like…
read now4K for under $2K
by Jeff Hastings — CEO, BrightSign
True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive. That may have been…
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Bizplay is a user-friendly, cloud-based digital signage platform. It helps you to easily create, schedule and display engaging content, without technical hassle. Trusted by businesses in retail, healthcare, offices and education, Bizplay ensures your messages always stay dynamic, relevant and up-to-date.
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