Blogs
12 days of a digital signage Christmas
by Tanya Williams — BDM, Prendi
As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas…
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Using digital signage to show brand humanity
by Laura Miller — Director of Marketing, Kioware
Moments of institutional greatness are captured when corporations, governments and individuals respond to current events and tragedies with grace, humanity and…
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Looking to the future: What will the standard digital signage installation look like a year from now?
by Jeff Hastings — CEO, BrightSign
Our vibrant industry is evolving its technology base faster than ever. 4K was first talked about at CES, and already screens are appearing everywhere from high…
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Customer experience, service design and in-store digital signage
by Jim Stoklosa — Director of Digital Signage, InReality
Service design is a specific approach to user experience that takes a holistic view of the end-to-end experience consumers have with a brand. It tries to…
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The importance of building buzz in your organization before deploying digital signage
by Jessica Webster — Marketing Specialst, Horizon Display
The greatest asset you have invested in is not your product or service. It's not even your awesome new touch technology, it's your employees. That is why…
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Can ad-funded digital signage survive the mobile onslaught?
In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and…
read nowPrint signage fail: Why digital is better
by Laura Miller — Director of Marketing, Kioware
Mega beverage brand. Extremely poor font choice.
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The DSA, today and on into tomorrow
by Paul Flanigan — Founder, The Preset Group
In his new role as Executive Director for the Digital Screenmedia Association, Paul Flanigan looks at where he's been, the DSA, and the future.
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The coffee cup in my garage, and how it can help your digital signage
by Frank Kenna — President, The Marlin Company
Yeah, I know. It sounds like a tenuous connection but there really is something to it. Here's the story.
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Give your advertising the touch of success
by David Little — Director of Marketing, Keywest Technology
While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.
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Clock's ticking on tax benefits for digital billboard purchases
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Again this year, digital billboard operators can benefit from a government program designed to stimulate the economy.
read nowFuture-proof digital signage by investing in 4K
by Jeff Hastings — CEO, BrightSign
Each year, growth in our category is driven by innovation — advancements in key areas that cause our customers to invest in digital signage to help propel…
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Identifying and engaging the right customer with digital signage
by Jose Avalos — director, retail & digital signage, intel
Today's digital signage industry is booming. We all have seen reports that digital signage is now the fastest growing media channel and it has the second…
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Beating the elements with outdoor digital signage [Infographic]
by Christopher Hall — w, t
Neither snow, nor rain, nor heat can keep a well-built outdoor display from delivering your message.
read nowWhy digital signage content is king, Part 3
by David Little — Director of Marketing, Keywest Technology
"Context is king," "results are king," "content is king," and on and on the media debate continues until everyone is blue in the face. And while "it's good to…
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New Google tool could have a deep impact on digital signage
by John Wang — CEO lAdea, lAdea
Just a few days ago, Google released the beta version of its new "Web Designer" tool for authoring online ads in HTML5. Like most tools released by Google, it…
read nowThe unspoken truths about touch display content
by Jessica Webster — Marketing Specialst, Horizon Display
First, let's start with some stats I painstakingly researched on the Internet for five minutes:
read nowDigital menu boards: More than just a menu
by Jeff Hastings — CEO, BrightSign
Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the…
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What's going on at the bank?
by Matt Deaton — Marketing Manager, Codigo
When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that…
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5 steps to deploying digital signage
by Sean Matthews — President & CEO, Visix, Inc.
You need to do some planning before you install a digital signage system and these steps will help:
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