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Blogs

4 ways to make a great video for your digital signage

by Frank Kenna — President, The Marlin Company

A corporate communications expert offers advice for how to create video for digital signage networks.

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Design matters in digital signage

by Kelly Eisel — Copywriter, Industry Weapon

Good digital signage content is more than just an engaging message; if it looks boring who will read it?

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Is digital signage ready for the mobile commerce revolution?

by Steven Gurley

Mobile and digital signage blogger offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

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'Is there such a thing as a digital signage network?'

by Paul Flanigan — Founder, The Preset Group

The head of the DSA ponders the meaning of "digital signage." Is it a physical network, a state of mind, a discipline or something else?

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A confluence of factors pushing digital signage into the mainstream [infographic]

by Alicia Kelso — Editor, QSRWeb.com

Such technology decreases a customer's perceived wait time by up to 40 percent.

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Why digital signage belongs in the cloud

by Craig Scott — VP Sales & Marketing, www.digbil.com

A digital signage expert offers his thoughts on the upside of cloud-based digital signage. Does he have a point?

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Digital signage is a game changer for advertisers

by David Little — Director of Marketing, Keywest Technology

Digital signage puts marketers and other communicators in charge of when and where their messages influence consumers. This may also mean changes in the way…

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When is 4K right for your digital signage?

by Kelly Eisel — Copywriter, Industry Weapon

The 4K revolution is coming; how do you know if it's right for your application?

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It's 'Hammer Time' for NFC: Apple is 2 legit 2 quit

by Ken Goldberg — CEO for Real Digital Media, Real Digital Media

Digital signage expert breaks down the impact of Apple's announcement today that it is including NFC in the new iPhone 6 and Apple Watch.

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Don't touch that dial! Can remote control apps damage your digital signage?

by Glen Young — Sr. Product Marketing Manager, MMD

Digital signage blogger and display expert warns against the dangers of smartphone apps for consumer-grade displays used as professional signage.

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5 ways to leverage pro sports to boost digital signage engagement (for free)

by Frank Kenna — President, The Marlin Company

Need a way to get employees or shoppers to look at and engage with your digital signage? Just add sports.

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Watchfire Signs issues ALS challenge to the signage industry

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

The company is nominating SloanLED, The Jordan Company and others to take the ALS Ice Bucket Challenge and donate to the cause.

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The out-of-home immersive entertainment frontier

by Paul Flanigan — Founder, The Preset Group

The head of the Digital Screenmedia Association offers another review of "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in…

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Is the clock ticking on an old benchmark?

by Craig Scott — VP Sales & Marketing, www.digbil.com

A blogger questions if advances in display tech have moved the digital signage industry past OPS.

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Anticipation is growing for 4K, but is it ready for the big time?

by Jeff Hastings — CEO, BrightSign

For months now, nearly everyone in the digital signage industry has been cheering the eagerly anticipated arrival of 4K, but is the technology itself ready for…

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Regional and local banks are banking on digital signage

by Christopher Hall — w, t

Mobile and online banking are shaking up the retail banking world, but as many smaller and medium-sized banks and financial institutions move to smaller…

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Arrow adds Seneca to quiver, taking aim at digital signage?

by Paul Flanigan — Founder, The Preset Group

Global tech distributor picks up U.S.-based computer manufacturer, strengthening its digital signage footprint.

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Augmented reality digital signage brings the Serengeti to the streets of Hong Kong

by Christopher Hall — w, t

It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a…

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What not to do in digital signage

by Tanya Williams — BDM, Prendi

A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.

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Improving digital signage experiences with Sudoku lessons

by Jim Stoklosa — Director of Digital Signage, InReality

Customers will not and should not have to spend excessive time trying to learn a user interface; they should be able to get the information they seek quickly…

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