Blogs
Watchfire Signs issues ALS challenge to the signage industry
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
The company is nominating SloanLED, The Jordan Company and others to take the ALS Ice Bucket Challenge and donate to the cause.
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The out-of-home immersive entertainment frontier
by Paul Flanigan — Founder, The Preset Group
The head of the Digital Screenmedia Association offers another review of "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in…
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Is the clock ticking on an old benchmark?
by Craig Scott — VP Sales & Marketing, www.digbil.com
A blogger questions if advances in display tech have moved the digital signage industry past OPS.
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Anticipation is growing for 4K, but is it ready for the big time?
by Jeff Hastings — CEO, BrightSign
For months now, nearly everyone in the digital signage industry has been cheering the eagerly anticipated arrival of 4K, but is the technology itself ready for…
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Regional and local banks are banking on digital signage
by Christopher Hall — w, t
Mobile and online banking are shaking up the retail banking world, but as many smaller and medium-sized banks and financial institutions move to smaller…
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Arrow adds Seneca to quiver, taking aim at digital signage?
by Paul Flanigan — Founder, The Preset Group
Global tech distributor picks up U.S.-based computer manufacturer, strengthening its digital signage footprint.
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Augmented reality digital signage brings the Serengeti to the streets of Hong Kong
by Christopher Hall — w, t
It's not about the content, the hardware or the software; it's about the experience. Can digital signage take people out of the everyday and give them a…
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What not to do in digital signage
by Tanya Williams — BDM, Prendi
A digital marketing expert takes a look at the wrong moves deployers make when rolling out digital signage.
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Improving digital signage experiences with Sudoku lessons
by Jim Stoklosa — Director of Digital Signage, InReality
Customers will not and should not have to spend excessive time trying to learn a user interface; they should be able to get the information they seek quickly…
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Blending the physical with the digital: What we can learn from Lego and 3D printing
by Laura Miller — Director of Marketing, Kioware
New tech lets us go from physical to virtual and back; how can this be applied to digital signage and kiosk solutions?
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What we really need are solutions
by Paul Flanigan — Founder, The Preset Group
A rep from a $10 billion company said this: "All I want is a screen. I don't want a network. I just want it to work with mobile." It's time to think about…
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How the Internet of Things is changing the face of digital signage
by Drew Harding — Sales & Marketing, Eclipse Digital Media
Digital Signage is set to play a crucial role in the IoT, implementing digital technologies to allow physical objects to 'talk' to one another.
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The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Restaurants, digital signage and the menu board opportunity
by Jeff Hastings — CEO, BrightSign
One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers…
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A call to action is essential in digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.
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Tradigital marketing: How to integrate traditional and digital for maximum results
by Tanya Williams — BDM, Prendi
Traditional marketing might be the conversation starter, but digital is the new destination.
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Manufacturing: The forgotten digital signage application
by David Little — Director of Marketing, Keywest Technology
Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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Digital signage takes/makes center stage at FIFA World Cup
by Christopher Hall — w, t
Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.
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What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)
by Frank Kenna — President, The Marlin Company
I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to…
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