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Blogs

Digital signage and the holiday retail workforce surge

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

As the retail workforce surges to handle holiday traffic, how do you train 10,000 new employees on 100,000 products?

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The art of selecting a great digital signage systems integrator

by Jeff Hastings — CEO, BrightSign

Five steps to streamline the systems integrator selection process and to set up both sides for a mutually beneficial partnership that will stand the test of…

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A look at complexity and retail content scheduling

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

Imagine digital signage content going to hundreds if not thousands of locations, each with their own specific needs; are you ready to manage the magnitude?

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3 questions to ask about your digital signage content

by Frank Kenna — President, The Marlin Company

How good is your digital signage content? These three questions will help you find out.

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Know your audience: Integrating social and mobile into digital signage plans

by Sean Matthews — President & CEO, Visix, Inc.

The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace…

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Why digital signs are important

by David Little — Director of Marketing, Keywest Technology

Digital signage has become an important new communications medium; here's a look at the basics of why that's so.

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Spelling out typography in digital signage

by Kelly Eisel — Copywriter, Industry Weapon

It's not just what you say or how you say it; how what you say looks matters more than you might think.

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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror

by Christopher Hall — w, t

Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.

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3 digital signage trends in museum AV

by Jennifer Davis — Marketing Coordinator, Planar Systems

AV tech is transforming the museum experience, and digital signage is right in the middle.

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Stop asking 'What if?' and start doing right now!

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

One sure way to never accomplish anything is to never start anything.

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Nothing to sneeze at: Digital menu boards and allergy information

by Drew Harding — Sales & Marketing, Eclipse Digital Media

Laws requiring foodservice operators to post allergen information are about to hit Europe; digital signage could be the key to making it work.

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Digital signage begins and ends with business

by Alan Brawn — principal, Brawn Consulting

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

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Digital signage content design isn't always black and white

by Kelly Eisel — Copywriter, Industry Weapon

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

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Digital signage enabling the next generation of stadiums

by Jeff Hastings — CEO, BrightSign

The stadium and arena business is booming, and digital signage is right in the thick of it.

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Content may be king, but good grammar counts too!

by Frank Kenna — President, The Marlin Company

Make sure you're not using their there where you mean they're.

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Digital signage the Rx for chronic boredom

by Kelly Eisel — Copywriter, Industry Weapon

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

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'Bill the Billboard' cracks wise for Sprite

by Christopher Hall — w, t

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

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6 key design elements to drive digital signage engagement

by Kelly Eisel — Copywriter, Industry Weapon

Digital signage blogger continues with part three of a series on content design aimed at helping end-users create compelling digital signage content.

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Chicago Blackhawks put projection tech on ice

by Christopher Hall — w, t

The National Hockey League's Blackhawks wowed fans with a digital signage projection-mapping show before the puck dropped at their home opener last weekend.

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'Now Serving' gets eyes; how do you get viewers?

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

When it comes to communicating with digital signage, are you the tortoise or the hare?

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