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Blogs

Digital signage and the 'Blue Screen of Death'

by Jeff Hastings — CEO, BrightSign

Is the end in sight for this scourge of the digital signage screen?

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Outdoor digital signage trends for 2015

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

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How do we measure the ROI?

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

After implementing digital signage, how do I know if I did any good?

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Predictions for workplace digital signage in 2015

by Frank Kenna — President, The Marlin Company

A corporate communications digital signage expert offers a list of workplace signage predictions for the year to come.

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Video in digital signage attracts all audiences

by Kelly Eisel — Copywriter, Industry Weapon

Moving pictures have captivated audiences for more than a century. Animation and video bring a special level of entertainment that appeases all audience…

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Engagement is primary for digital signage

by Sean Matthews — President & CEO, Visix, Inc.

Engaged employees display higher productivity, do more to add to profitability and deliver customer satisfaction, and digital signage can be the medium to…

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Digital signage lands Santa on trans-Atlantic flight ... in midflight!

by Christopher Hall — w, t

Some clever projection tech from Microsoft and the power of suggestion helped Santa Claus bring special Christmas cheer to passengers flying Virgin Atlantic…

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What's the best device for workplace communications?

by Frank Kenna — President, The Marlin Company

Is the newest digital signage solution or smartphone app the best way to reach your employees?

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Keep the content crowns coming

by Christopher Hall — w, t

Here's the third entry in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

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Entry-level and high-end converging to propel the digital signage market into 2015

by Jeff Hastings — CEO, BrightSign

2014 was the year of 4K, and 2015 will see the two extremes of the digital signage market driving new growth, industry CEO says.

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Digital signage crowned king: Another look at award-winning content

by Christopher Hall — w, t

Here's the second post in our series taking a closer look at the winners of this year's DSA Crown Awards for digital signage content.

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Your digital signage content needs a background check

by Kelly Eisel — Copywriter, Industry Weapon

People have to be able to see what you're saying; the background of your content might be more important than you thought.

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Crown the content king: A closer look at top digital signage content

by Christopher Hall — w, t

The first in a series looking at the winners of this year's DSA Crown Awards for digital signage content.

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Digital signage and the holiday retail workforce surge

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

As the retail workforce surges to handle holiday traffic, how do you train 10,000 new employees on 100,000 products?

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The art of selecting a great digital signage systems integrator

by Jeff Hastings — CEO, BrightSign

Five steps to streamline the systems integrator selection process and to set up both sides for a mutually beneficial partnership that will stand the test of…

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A look at complexity and retail content scheduling

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

Imagine digital signage content going to hundreds if not thousands of locations, each with their own specific needs; are you ready to manage the magnitude?

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3 questions to ask about your digital signage content

by Frank Kenna — President, The Marlin Company

How good is your digital signage content? These three questions will help you find out.

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Know your audience: Integrating social and mobile into digital signage plans

by Sean Matthews — President & CEO, Visix, Inc.

The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace…

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Why digital signs are important

by David Little — Director of Marketing, Keywest Technology

Digital signage has become an important new communications medium; here's a look at the basics of why that's so.

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Spelling out typography in digital signage

by Kelly Eisel — Copywriter, Industry Weapon

It's not just what you say or how you say it; how what you say looks matters more than you might think.

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