Blogs
Know your audience: Integrating social and mobile into digital signage plans
by Sean Matthews — President & CEO, Visix, Inc.
The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace…
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Why digital signs are important
by David Little — Director of Marketing, Keywest Technology
Digital signage has become an important new communications medium; here's a look at the basics of why that's so.
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Spelling out typography in digital signage
by Kelly Eisel — Copywriter, Industry Weapon
It's not just what you say or how you say it; how what you say looks matters more than you might think.
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Happy Halloween: Pepsi prank scares with digital signage funhouse mirror
by Christopher Hall — w, t
Possibly pants-filling prank from Pepsi projects ghoulish permutations with augmented reality and digital signage.
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3 digital signage trends in museum AV
by Jennifer Davis — Marketing Coordinator, Planar Systems
AV tech is transforming the museum experience, and digital signage is right in the middle.
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Stop asking 'What if?' and start doing right now!
by Daryl Stokes — Media Solutions, Hughes Media Solutions Group
One sure way to never accomplish anything is to never start anything.
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Nothing to sneeze at: Digital menu boards and allergy information
by Drew Harding — Sales & Marketing, Eclipse Digital Media
Laws requiring foodservice operators to post allergen information are about to hit Europe; digital signage could be the key to making it work.
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Digital signage begins and ends with business
by Alan Brawn — principal, Brawn Consulting
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
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Digital signage content design isn't always black and white
by Kelly Eisel — Copywriter, Industry Weapon
Color is key to audience attraction and a primary reason why a consumer buys a particular product.
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Digital signage enabling the next generation of stadiums
by Jeff Hastings — CEO, BrightSign
The stadium and arena business is booming, and digital signage is right in the thick of it.
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Content may be king, but good grammar counts too!
by Frank Kenna — President, The Marlin Company
Make sure you're not using their there where you mean they're.
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Digital signage the Rx for chronic boredom
by Kelly Eisel — Copywriter, Industry Weapon
Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.
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'Bill the Billboard' cracks wise for Sprite
by Christopher Hall — w, t
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
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6 key design elements to drive digital signage engagement
by Kelly Eisel — Copywriter, Industry Weapon
Digital signage blogger continues with part three of a series on content design aimed at helping end-users create compelling digital signage content.
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Chicago Blackhawks put projection tech on ice
by Christopher Hall — w, t
The National Hockey League's Blackhawks wowed fans with a digital signage projection-mapping show before the puck dropped at their home opener last weekend.
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'Now Serving' gets eyes; how do you get viewers?
by Daryl Stokes — Media Solutions, Hughes Media Solutions Group
When it comes to communicating with digital signage, are you the tortoise or the hare?
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The 5 most common design mistakes in digital signage
by Kelly Eisel — Copywriter, Industry Weapon
Digital signage blogger continues a series of posts on content design aimed at helping end-users create compelling digital signage content.
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Best digital signage layouts: 3 designs for 3 types of viewers
by Sean Matthews — President & CEO, Visix, Inc.
A digital signage content expert looks at the three main types of viewers and offers three types of design to suit.
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Which digital signage platform is best for your business?
by David Little — Director of Marketing, Keywest Technology
A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.
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Just say no to dark screens, and yes to a digital signage friendly face
by Christopher Hall — w, t
People are always watching, and almost all of them have cameras. Don't end up like these screens.
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