Blogs

Nothing to sneeze at: Digital menu boards and allergy information

by Drew Harding — Sales & Marketing, Eclipse Digital Media

Laws requiring foodservice operators to post allergen information are about to hit Europe; digital signage could be the key to making it work.

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Digital signage begins and ends with business

by Alan Brawn — principal, Brawn Consulting

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

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Digital signage content design isn't always black and white

by Kelly Eisel — Copywriter, Industry Weapon

Color is key to audience attraction and a primary reason why a consumer buys a particular product.

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Digital signage enabling the next generation of stadiums

by Jeff Hastings — CEO, BrightSign

The stadium and arena business is booming, and digital signage is right in the thick of it.

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Content may be king, but good grammar counts too!

by Frank Kenna — President, The Marlin Company

Make sure you're not using their there where you mean they're.

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Digital signage the Rx for chronic boredom

by Kelly Eisel — Copywriter, Industry Weapon

Have a seat in the waiting room: How to cure chronic boredom and generate additional revenue with digital signage.

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'Bill the Billboard' cracks wise for Sprite

by Christopher Hall — w, t

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

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6 key design elements to drive digital signage engagement

by Kelly Eisel — Copywriter, Industry Weapon

Digital signage blogger continues with part three of a series on content design aimed at helping end-users create compelling digital signage content.

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Chicago Blackhawks put projection tech on ice

by Christopher Hall — w, t

The National Hockey League's Blackhawks wowed fans with a digital signage projection-mapping show before the puck dropped at their home opener last weekend.

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'Now Serving' gets eyes; how do you get viewers?

by Daryl Stokes — Media Solutions, Hughes Media Solutions Group

When it comes to communicating with digital signage, are you the tortoise or the hare?

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The 5 most common design mistakes in digital signage

by Kelly Eisel — Copywriter, Industry Weapon

Digital signage blogger continues a series of posts on content design aimed at helping end-users create compelling digital signage content.

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Best digital signage layouts: 3 designs for 3 types of viewers

by Sean Matthews — President & CEO, Visix, Inc.

A digital signage content expert looks at the three main types of viewers and offers three types of design to suit.

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Which digital signage platform is best for your business?

by David Little — Director of Marketing, Keywest Technology

A digital signage expert weighs in on the debate over running a system on cloud-based or on-premise software.

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Just say no to dark screens, and yes to a digital signage friendly face

by Christopher Hall — w, t

People are always watching, and almost all of them have cameras. Don't end up like these screens.

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4 ways to make a great video for your digital signage

by Frank Kenna — President, The Marlin Company

A corporate communications expert offers advice for how to create video for digital signage networks.

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Design matters in digital signage

by Kelly Eisel — Copywriter, Industry Weapon

Good digital signage content is more than just an engaging message; if it looks boring who will read it?

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Is digital signage ready for the mobile commerce revolution?

by Steven Gurley

Mobile and digital signage blogger offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

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