Blogs
Blending the physical with the digital: What we can learn from Lego and 3D printing
by Laura Miller — Director of Marketing, Kioware
New tech lets us go from physical to virtual and back; how can this be applied to digital signage and kiosk solutions?
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What we really need are solutions
by Paul Flanigan — Founder, The Preset Group
A rep from a $10 billion company said this: "All I want is a screen. I don't want a network. I just want it to work with mobile." It's time to think about…
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How the Internet of Things is changing the face of digital signage
by Drew Harding — Sales & Marketing, Eclipse Digital Media
Digital Signage is set to play a crucial role in the IoT, implementing digital technologies to allow physical objects to 'talk' to one another.
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The endless possibilities of digital signage for restaurants
by David Little — Director of Marketing, Keywest Technology
Unless you live in a cave you've probably been mesmerized by a dynamic menu board at some point in your search for food, but that's just the tip of the iceberg…
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Restaurants, digital signage and the menu board opportunity
by Jeff Hastings — CEO, BrightSign
One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers…
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A call to action is essential in digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Including a call to action is the most important part of digital signage content design. And it's not just design, it's strategy.
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Tradigital marketing: How to integrate traditional and digital for maximum results
by Tanya Williams — BDM, Prendi
Traditional marketing might be the conversation starter, but digital is the new destination.
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Manufacturing: The forgotten digital signage application
by David Little — Director of Marketing, Keywest Technology
Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.
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Federal Highway Administration study confirms safety of digital billboards and signs
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.
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Digital signage takes/makes center stage at FIFA World Cup
by Christopher Hall — w, t
Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.
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What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)
by Frank Kenna — President, The Marlin Company
I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to…
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Help map out the future of digital signage
by Christopher Hall — w, t
"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra.
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4K going mainstream at InfoComm 2014
by Jeff Hastings — CEO, BrightSign
The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.
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Fit-for-purpose digital signage displays optimize ROI and innovation
by Craig Scott — VP Sales & Marketing, www.digbil.com
Sometimes the 'best' display isn't the best fit for your digital signage deployment.
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Why you should consider 'sticky' content for your digital signage
by David Little — Director of Marketing, Keywest Technology
When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…
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Is digital signage the next emerging artistic medium?
by Jeff Hastings — CEO, BrightSign
One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to…
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Woe vs. Wow
by Tanya Williams — BDM, Prendi
As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how…
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Digital signage messaging: Keep it short and sweet
by Sean Matthews — President & CEO, Visix, Inc.
In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of…
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Real-time data underpins the digital signage success story
by Jeff Hastings — CEO, BrightSign
A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS…
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