Tradigital marketing: How to integrate traditional and digital for maximum results

by Tanya Williams — BDM, Prendi

Traditional marketing might be the conversation starter, but digital is the new destination.

Manufacturing: The forgotten digital signage application

by David Little — Director of Marketing, Keywest Technology

Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.

Federal Highway Administration study confirms safety of digital billboards and signs

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

Digital signage takes/makes center stage at FIFA World Cup

by Christopher Hall — w, t

Digital signage played a central part in the opening of one of the, if not the, biggest sporting events in the world.

What’s the true ROI of digital signage promoting workplace safety? (Hint: It’s huge)

by Frank Kenna — President, The Marlin Company

I’ve often written about the ROI of using digital signage for effective workplace communications and how it’s dripping with cost savings, but today I want to…

Help map out the future of digital signage

by Christopher Hall — w, t

"If you don't know where you are going, you'll end up someplace else." – Lawrence Peter "Yogi" Berra.

4K going mainstream at InfoComm 2014

by Jeff Hastings — CEO, BrightSign

The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.

Fit-for-purpose digital signage displays optimize ROI and innovation

by Craig Scott — VP Sales & Marketing, www.digbil.com

Sometimes the 'best' display isn't the best fit for your digital signage deployment.

Why you should consider 'sticky' content for your digital signage

by David Little — Director of Marketing, Keywest Technology

When executed properly and in the right context, digital signage can leverage sticky content to inform, inspire and motivate. It provides a concrete reason for…

So what do you do?

by Paul Flanigan — Founder, The Preset Group

"So what do you do?"

Is digital signage the next emerging artistic medium?

by Jeff Hastings — CEO, BrightSign

One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to…

Woe vs. Wow

by Tanya Williams — BDM, Prendi

As digital integrators we constantly have the challenge of educating clients in the booming Australian market about the benefits of digital signage and how…

Digital signage messaging: Keep it short and sweet

by Sean Matthews — President & CEO, Visix, Inc.

In our daily communications, we strive to be creative and grammatically correct when we write. However, we need to be clear and concise in the world of…

Real-time data underpins the digital signage success story

by Jeff Hastings — CEO, BrightSign

A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS…

Digital signage industry, forget consolidation!

by Steven Gurley

Consolidation! That's a topic that's been bantered around the digital signage industry for years. It seems that nearly everyone has been eagerly anticipating…

BI: A transition from buyer to seller

by Ken Goldberg — CEO for Real Digital Media, Real Digital Media

Everyone seemed back to normal this week after wading through the typical muck of non-news and specious claims of dominance associated with an big events like…

4K for under $2K

by Jeff Hastings — CEO, BrightSign

True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive. That may have been…

Is Convergence In Close Proximity?

by Ken Goldberg — CEO for Real Digital Media, Real Digital Media

While the storm system now known as Icepocalypse stranded would-be flyers across most of the East Coast leading up to Valentine's Day, the majority of the…

NFC vs. iBeacon: How do they really stack up?

by Steven Gurley

The cure for the post-holiday season slump

by Barry Pearman — VP, Clarus Communications

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather…