Blogs
The 'Rule of 3' in digital signage content
by Frank Kenna — President, The Marlin Company
This is a question we are often asked by our customers. On one hand, if you change the content too often or have too much in rotation at one time, little…
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Is Apple iOS 7 the angel of death for NFC?
Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…
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Digital signage: Leaping beyond the screen
by Jeff Hastings — CEO, BrightSign
In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to…
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Creating a transparent display experience
by Jim Stoklosa — Director of Digital Signage, InReality
Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…
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Why digital signage content is king, Part 2
by David Little — Director of Marketing, Keywest Technology
Part one pointed out that for many business owners — even those who understand the potential of digital signage — deciding to add digital signs to the…
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The Top 7 mistakes once you have digital signage
by Sean Matthews — President & CEO, Visix, Inc.
Now that we've identified the Top 6 digital signage mistakes, let's talk about the Top 7 mistakes we see people make after they've bought a digital signage…
read nowPutting mobile and digital signage in 'context' (Part II)
In Part I of "Putting the Context into Mobile," it was written that mobile context is the match between a consumer's given physical environment, such as a…
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Another digital signage don't: The wrong QSR
by Christopher Hall — w, t
It's funny to me how something will come up repeatedly in conversations with different people, then pop up in real life, too.
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Interacting with a flexible screen
by Paul Flanigan — Founder, The Preset Group
We continue to see people push the boundaries of integrating the digital and physical world. Here's another example, and very cool. The screen is a flexible…
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Foolproof tips and tricks for the LED sign permitting process
by Barry Pearman — VP, Clarus Communications
Are they really foolproof? I think so. They work because they are common sense. We work with companies every day dealing with the permitting process, and it…
read nowDigital signage don't: Billboard gets X-rated
by Christopher Hall — w, t
In the latest and greatest example of a real-life digital signage don't, a digital billboard repairman turned a city square into an X-rated movie theater last…
read nowUsing solid-state switches to trigger media content
by Jim Stoklosa — Director of Digital Signage, InReality
Making a digital sign "interactive" is a great way to engage the viewer and provide for a truly immersive experience. By providing the viewer with a way of…
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Digital menu board tsunami, part II
by Scott Sharon — CEO, START
I hear some rumbling in the distance! Could it be the start of that digital menu board tsunami I predicted two years ago (blush)? I'll tell you some of what…
read nowBYOD: Revolutionizing digital menu boards is just the beginning
by Jeff Hastings — CEO, BrightSign
Digital menu boards represent a digital signage submarket that's maturing quickly. Markets on the tail end of maturity often become stagnant, falling victim to…
read nowCreating a digital experience that captures the customer
by Jim Stoklosa — Director of Digital Signage, InReality
At most, a digital screen in a typical retail store has about 1-3 seconds to convince you that it's worthwhile to take a closer look and engage. In those 1-…
read nowWhy digital signage content is king, Part 1
by David Little — Director of Marketing, Keywest Technology
The digital signage industry borrows its favorite cliché from the media folks, which is: "Content is king." Maybe we should ask at this point, if content is…
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4 digital billboard trends for the first half of 2013
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
I have noticed an interesting trend in digital billboard sales so far this year. While 19mm/20mm bulletins have traditionally been the overwhelming favorite…
read nowThis is 'digital signage' destined for abuse
by Christopher Hall — w, t
About three years ago, the State of California took early steps at looking into digital signage license plates to bring in additional revenue for the…
read nowSpring cleaning time: How fresh is your content?
by Sean Matthews — President & CEO, Visix, Inc.
Spring is here, and it's a great time to evaluate your digital signage messages to see if your communications are still making an impact.
read nowLearning from the great cathedrals of Europe about delivering relevant content
by Jim Stoklosa — Director of Digital Signage, InReality
Producing and delivering relevant media content for in-store digital experiences can be an elusive and complicated endeavor. But the reality is it's the very…
read nowFeatured Vendor
OptiSigns is a cloud-based digital signage software that helps organizations create, manage, and scale engaging screen content across any display. With powerful integrations, flexible scheduling, and easy remote management, OptiSigns makes digital signage simple for teams of any size.
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