Blogs
In 2013, customers expect digital signage
by Jeff Hastings — CEO, BrightSign
During 2012, I saw a distinct shift in public attitude to digital signage. In 2011, you could exceed customer or visitor expectations by providing exciting and…
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Take a shirt off the rack, see a model wear it on digital signage
by Paul Flanigan — Founder, The Preset Group
Here we see an example of digital signage activated by removing the hanger from the rack below the screen:
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Digital billboards: Community bulletin boards
by Christopher Hall — w, t
Digital billboards, if used properly, can engage a community.
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Digital outdoor 2013: Outsmarting your competition
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…
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NRF 2013: Expect bigger, brighter, more interactive digital signage
by Jon Parks — PMM, Avnet
Last year I wrote how Retail's BIG Show went digital in 2012. I shared my observations on ways emerging technologies would impact retailers' adoption of…
read nowDigital signage where you'd least expect to find it
by Jeff Hastings — CEO, BrightSign
Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I…
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Digital signage will make 2013 the year for small business growth
by Barry Pearman — VP, Clarus Communications
Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic…
read now3 steps to the retail sale this holiday season
by Jeff Hastings — CEO, BrightSign
Every retail sale consists of three simple steps: Engage your customer; promote the items you want to sell; convince the customer to buy from you, here, now.
read nowHow Windows 8 will change digital signage
by Jon Parks — PMM, Avnet
How the new OS will change the possibilities of kiosks and digital signage.
read nowRazor-thin digital signage screens slice through the cutting edge
by Paul Flanigan — Founder, The Preset Group
Sony, Toshiba and Hitachi have put together their techno-wizardry to come up with ultra-thin displays that can be used pretty much anywhere, even in car…
read nowDigital signage on your eyeballs (Video)
by Christopher Hall — w, t
The future of digital signage may bypass screens altogether.
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Employee performance: The value of expressing gratitude in the workplace
by Frank Kenna — President, The Marlin Company
According to an article in the Nov. 21 issue of The Wall Street Journal, "the workplace ranks dead last among the places people express gratitude." I found…
read nowDigital signage right vs. digital signage wrong
by Christopher Hall — w, t
It's funny how reporting on an industry changes the way you see things, or even the things you see.
read nowSolid-state digital signage and 'Skyfall'
by Jeff Hastings — CEO, BrightSign
The new James Bond movie "Skyfall" has been a spectacular box office success since its release — at the time I wrote this I still hadn't seen it yet myself…
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Seeking mobile engagement for your DOOH network
by Joe Matriss — Editor, DOOH.com
It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales. In the case of the iPhone…
read nowBoosting digital returns: What is the optimal number of advertiser slots?
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…
read nowThe missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
read nowSpooktacular digital signage
by Jeff Hastings — CEO, BrightSign
The haunted house is big business, bringing in over $200 million every year.
read nowEffectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
read nowDigital signs: Tools for convenience store growth
by Barry Pearman — VP, Clarus Communications
The National Association of Convenience Stores show just wrapped up in Las Vegas, and the show was filled with industry leaders looking for tools to move their…
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