Blogs
"It's not what you look at that matters; it's what you see."
by Frank Kenna — President, The Marlin Company
The headline above, a favorite of Warren Buffet, is a quote from Henry David Thoreau, American author, poet and philosopher. Buffet refers to it when…
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Digital signage flying right vs. digital signage hide-and-seek wrong
by Christopher Hall — w, t
On several recent business trips I've tried to get a good picture of a digital signage deployment done right that I've seen at several airports. Luckily for…
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Retail interactivity at your fingertips
by Paul Flanigan — Founder, The Preset Group
One of the more interesting things that I saw at the Digital Signage Expo a few weeks ago was Perch Interactive.
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Sound digital signage strategy hinges on content engagement
by David Little — Director of Marketing, Keywest Technology
Much has been said of the benefits digital signage offers marketers, but don't forget the personal context in which digital signage viewers will likely see…
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Life-sized observations: 5 trends from the 2013 Digital Signage Expo
by Jim Stoklosa — Director of Digital Signage, InReality
On a recent trip to the 10th Annual Digital Signage Expo, I observed five key trends that are beginning to dominate innovation and are turning conversations…
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Beer, donuts and digital billboard advertising
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…
read nowAnother installment of digital signage right vs. digital signage wrong
by Christopher Hall — w, t
It's the screen so bad it has its own name, and you never want to see it on your computer screen or even worse on your digital signage displays: The Blue…
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In digital signage, the demand for rich content is king
by Jeff Hastings — CEO, BrightSign
It's been quite a start to the new year. We've talked extensively with customers, partners and fellow vendors first at ISE in Amsterdam, and most recently at…
read nowThe Harlem Shake with a digital signage twist
by Christopher Hall — w, t
The viral 'Harlem Shake' meme gets the digital signage treatment.
read nowISE infographic shows digital signage gaining show ground
by Christopher Hall — w, t
Check out the infographic put together by U.K.-based digital signage group Eclipse Digital Media about this year's Integrated Systems Europe show:
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Digital signage for auto dealers: Image upgrade with clear results
by Barry Pearman — VP, Clarus Communications
The auto industry has been abuzz lately with the long anticipated release of the second phase of the National Auto Dealers Association's study on Factory Image…
read nowIn 2013, customers expect digital signage
by Jeff Hastings — CEO, BrightSign
During 2012, I saw a distinct shift in public attitude to digital signage. In 2011, you could exceed customer or visitor expectations by providing exciting and…
read nowTake a shirt off the rack, see a model wear it on digital signage
by Paul Flanigan — Founder, The Preset Group
Here we see an example of digital signage activated by removing the hanger from the rack below the screen:
read nowDigital billboards: Community bulletin boards
by Christopher Hall — w, t
Digital billboards, if used properly, can engage a community.
read nowDigital outdoor 2013: Outsmarting your competition
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as…
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NRF 2013: Expect bigger, brighter, more interactive digital signage
by Jon Parks — PMM, Avnet
Last year I wrote how Retail's BIG Show went digital in 2012. I shared my observations on ways emerging technologies would impact retailers' adoption of…
read nowDigital signage where you'd least expect to find it
by Jeff Hastings — CEO, BrightSign
Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I…
read nowDigital signage will make 2013 the year for small business growth
by Barry Pearman — VP, Clarus Communications
Small businesses are the cornerstone of the economy, employing nearly 60 percent of the private workforce and generating 39 percent of the U.S. gross domestic…
read now3 steps to the retail sale this holiday season
by Jeff Hastings — CEO, BrightSign
Every retail sale consists of three simple steps: Engage your customer; promote the items you want to sell; convince the customer to buy from you, here, now.
read nowHow Windows 8 will change digital signage
by Jon Parks — PMM, Avnet
How the new OS will change the possibilities of kiosks and digital signage.
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