Blogs
Digital Signage: Its all around us [Infographic]
by Christopher Hall — w, t
Digital signage is everywhere, so much so that sometimes we don't even realize it. Nearly 70 percent of Americans see it every month, and more than half every…
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Traditional versus digital POP Time to start moving?
by Ben Stagg — CTO, Vital Media, Inc
The topic of traditional print versus digital advertising is not new. However, it is still a current, hot and unresolved topic in advertising and marketing…
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Are all digital menu boards the same?
by Scott Sharon — CEO, START
In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know…
read nowMcPong: Digital signage getting McInteractive under the Golden Arches
by Christopher Hall — w, t
Want to play a video game on a giant digital billboard using your smartphone as a controller to win free food at the nearest McDonald's?
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Digital signage dayparting takes content relevance to a new level
by Jeff Hastings — CEO, BrightSign
Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…
read nowExtending the message: Digital signage goes deep
by Ben Stagg — CTO, Vital Media, Inc
As advertising continues to trend more and more from print to digital, digital messaging itself is moving toward a ubiquitous presence — from initial Web…
read nowShifting to digital signage simple software makes it possible
by Jeff Hastings — CEO, BrightSign
Undue focus on the downturn has masked an essential underlying shift in the market for signage: To draw on the Boston Consulting Group's classic model, digital…
read nowSix things to look for in a digital signage PC
by Ben Stagg — CTO, Vital Media, Inc
When it comes to the PCs we use in our digital signage deployments, it seems as if the days of paying more than we want or facing getting less than we need…
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Industrial displays just plain make sense, and dollars
by Jon Parks — PMM, Avnet
Avnet recently held our first webinar on Digital Signage Today, and the event was very successful. I was pleased by both the number and variety of questions…
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More on 2-D barcodes
QR Codes are starting to show up everywhere. Brands, agencies and advertisers are jumping on the bandwagon at an incredible pace, but will consumers embrace…
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Agencies still clinging to traditional media in lieu of digital growth (Part 1)
by Bill Yackey — Manager, West IP Communications
It is an interesting time for ad agencies – they are constantly being bombarded with new digital media strategies from all angles, laced with promises of…
read nowDigital signage getting high marks in higher education
by Jeff Hastings — CEO, BrightSign
Budget-conscious colleges, universities and other higher education institutions are finding that dynamic digital signage not only helps them improve their…
read nowHow do you start your own company?
by Scott Sharon — CEO, START
Have you ever thought about starting your own business? How many of you have done it?
read nowHow do you add value to generic products?
by Scott Sharon — CEO, START
When I first started my career designing and manufacturing menu boards more than 30 years ago, adding value was a given. We designed, engineered and fabricated…
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Digital signage and QR codes collide
by Steve Acquista — Director of Digital Signage, Black Box
If you want to invoke a reaction from your ordinary passive digital sign, try incorporating a QR Code in the layout and see what happens. The days of casually…
read nowHow do we keep up with technology changes?
by Scott Sharon — CEO, START
Several days ago I had a meeting with some of my old friends at Yum! Brands to discuss outdoor digital menu boards and order confirmation units. Most of my…
read nowIs your digital signage network secure in the cloud?
by Bill Yackey — Manager, West IP Communications
The debate between SaaS (cloud-based) and on-premises digital signage software is a long and drawn out one. On one hand, cloud-based signage software and…
read nowMy Trip To CTIA Wireless 2011
The Digital Screenmedia Association, with the sponsorship of Symon Communications and Intel, presented at CTIA Wireless 2011 for the purpose of educating the…
read nowSelling digital versus traditional menu boards
by Scott Sharon — CEO, START
I have been designing and selling traditional menu boards to the Quick Serve Restaurant (QSR) market for more than 30 years and digital menu boards more than…
read now'Hacking' Times Square digital signage
by Christopher Hall — w, t
Yesterday, someone forwarded me a link to a curious video on YouTube, one that purports to show someone hacking the feeds to the digital signage displays in…
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