Blogs
Extending the message: Digital signage goes deep
by Ben Stagg — CTO, Vital Media, Inc
As advertising continues to trend more and more from print to digital, digital messaging itself is moving toward a ubiquitous presence — from initial Web…
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Shifting to digital signage simple software makes it possible
by Jeff Hastings — CEO, BrightSign
Undue focus on the downturn has masked an essential underlying shift in the market for signage: To draw on the Boston Consulting Group's classic model, digital…
read nowSix things to look for in a digital signage PC
by Ben Stagg — CTO, Vital Media, Inc
When it comes to the PCs we use in our digital signage deployments, it seems as if the days of paying more than we want or facing getting less than we need…
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Industrial displays just plain make sense, and dollars
by Jon Parks — PMM, Avnet
Avnet recently held our first webinar on Digital Signage Today, and the event was very successful. I was pleased by both the number and variety of questions…
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More on 2-D barcodes
QR Codes are starting to show up everywhere. Brands, agencies and advertisers are jumping on the bandwagon at an incredible pace, but will consumers embrace…
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Agencies still clinging to traditional media in lieu of digital growth (Part 1)
by Bill Yackey — Manager, West IP Communications
It is an interesting time for ad agencies – they are constantly being bombarded with new digital media strategies from all angles, laced with promises of…
read nowDigital signage getting high marks in higher education
by Jeff Hastings — CEO, BrightSign
Budget-conscious colleges, universities and other higher education institutions are finding that dynamic digital signage not only helps them improve their…
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How do you start your own company?
by Scott Sharon — CEO, START
Have you ever thought about starting your own business? How many of you have done it?
read nowHow do you add value to generic products?
by Scott Sharon — CEO, START
When I first started my career designing and manufacturing menu boards more than 30 years ago, adding value was a given. We designed, engineered and fabricated…
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Digital signage and QR codes collide
by Steve Acquista — Director of Digital Signage, Black Box
If you want to invoke a reaction from your ordinary passive digital sign, try incorporating a QR Code in the layout and see what happens. The days of casually…
read nowHow do we keep up with technology changes?
by Scott Sharon — CEO, START
Several days ago I had a meeting with some of my old friends at Yum! Brands to discuss outdoor digital menu boards and order confirmation units. Most of my…
read nowIs your digital signage network secure in the cloud?
by Bill Yackey — Manager, West IP Communications
The debate between SaaS (cloud-based) and on-premises digital signage software is a long and drawn out one. On one hand, cloud-based signage software and…
read nowMy Trip To CTIA Wireless 2011
The Digital Screenmedia Association, with the sponsorship of Symon Communications and Intel, presented at CTIA Wireless 2011 for the purpose of educating the…
read nowSelling digital versus traditional menu boards
by Scott Sharon — CEO, START
I have been designing and selling traditional menu boards to the Quick Serve Restaurant (QSR) market for more than 30 years and digital menu boards more than…
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'Hacking' Times Square digital signage
by Christopher Hall — w, t
Yesterday, someone forwarded me a link to a curious video on YouTube, one that purports to show someone hacking the feeds to the digital signage displays in…
read nowIts not enough for digital signage to be passive anymore
by Bill Yackey — Manager, West IP Communications
In just its few short years as an industry, digital signage is beginning to reach a new paradigm. Several years ago, the idea of having a network of screens…
read nowThe evolution of 3D in DOOH: 3D Mapping
by Bill Yackey — Manager, West IP Communications
3D has been talked about heavily since last year’s CES when in-home 3D TVs made a splash and 3D movies started their resurgence in a form. In the digital…
read nowEducating The Mobile Industry - Part 2
Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings. This is the second of three articles to…
read nowGoogle, Yahoo services mean theres no excuse for boring digital signage content
by Bill Yackey — Manager, West IP Communications
Looping content is dead – at least in the mind of Jason Cremins, the prolific CEO of Remote Media. For nearly the past year, he’s been trotting the globe and…
read nowDisplay technology trends and predictions for the commercial digital signage market
by Bill Yackey — Manager, West IP Communications
News in the commercial display market has traditionally gone to "he who can design the largest screen." But from a business perspective, there is a lot going…
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