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The DST Top 5: December's top digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.

January 12, 2016 by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of December.

As we look back at the most-read articles and blogs from the previous month, it's clear readers were getting ready for 2016, as well as still thinking about the holiday season. And there was a bit of an outlier in the top five, a blog about rate setting for digital billboards. We try to cover digital billboards well, but perhaps we need to focus a bit more attention on them if this is an example of how the topic resonates with readers.

At any rate (see what I did there?), let's get to the Top 5; here they are, in reverse order and in terms of pageviews, the most-read articles and blogs from December:

5. "Art and interactivity painting a new digital signage experience, Pt. I"

Digital signage is an inherently visual medium, and is increasingly being used to visualize data from business applications or other feeds. But to improve the branding or the ambiance at a location, content as art is emerging, and art through interactivity is providing an engaging and immersive experience.

4. "Learn the basics of digital billboard rate setting"

For many operators, the digital billboard business is new territory. Whether you own the first digital billboard in your area, or are starting with a new digital board in an already established market, rate setting is at the very heart of your success.

3. "Why you need to put digital signage at the top of your Christmas list"

The National Retail Federation is predicting a big holiday shopping season, but with so many stores and events competing for consumer attention during the holidays, retailers, restaurants and others have to be innovative and interactive to attract attention and convert browsers to spenders.

2. "Get ready for 'Digital Signage 2.0': The intersection of signage, visual effects and real-time data"

Digital signage is going through a quiet renaissance as forward-thinking enterprises with access to big screens and interesting data are turning the hitherto prosaic field of digital signage into a dynamic communications platform.

1. "10 key marketing trends for 2016 (and how digital signage can help you maximize them)"

The new year is going to usher in significant changes to the marketing paradigm, with new trends that will define 2016 that successful businesses will need to adopt to stay on top. Here's how interactive digital signage can help you maximize those trends.

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