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Salad concept spices digital signage with Instagram and Pinterest

Colorado-based MAD Greens concept uses social media to populate in-store digital signage and engage with customers.

December 8, 2014 by Christopher Hall — w, t

Golden, Colorado-based salad-focused fast casual concept MAD Greens is spicing up its in-store digital signage salad by tossing in some social media dressing.

The brand curates social media content from its customers on its promo boards and menu screens, creating a self-sustaining feedback loop of more content as well as more engagement and touchpoints with customers, according to Lucas Clarke, the chain's director of marketing.

MAD Greens streams content from its Pinterest and Instagram pages to help create that relationship with its customers, Clarke told Digital Signage Today sister site Fast Casual.

"We're able to take that content and re-purpose it, put it in a nice little stream feed, give our users and our customers credit for their pictures and show that engagement to our guests in our restaurants, which is a lot of fun," Clarke told Fast Casual Editor Brenda Rick Smith in a recent interview.

Watch Smith's interview with Clarke below:

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