Article

Kiosk demo hints at possibilities for NFC, digital signage (Video)

NFC offers a promising path to take to make digital signage more interactive and engaging to consumers.

April 20, 2012

Finding ways to make digital signage and other consumer engagement technologies more interactive is one of the pressing issues in the sector.

Near field communications, better known as NFC, is one means some observers think has significant potential in the space, particularly if and when it becomes more common on smartphones and in mobile payments applications.

Several digital signage providers have launched forays into NFC exploration, and RedDotNet showed off its 15-inch, NFC-integrated kiosk at this year's Customer Engagement Technology World in San Francisco. Robb Kirschenmann, the company's vice president of operations, spoke with sister site KioskMarketplace.com Editor Cherryh Butler about how retailers can use it to provide in-store offers to customers.

Watch the video below:

Read more about mobile interactivity.