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DOOH and mobile couponing (Video)

The CEO of a location-based marketing firm talks integrating mobile and digital signage displays.

December 12, 2011 by Christopher Hall

Location-based marketing firm iSIGN recently introduced a Bluetooh-based broadcast solution for digital signage displays.

Company CEO Alex Romanov said in a recent video interview that the mobile couponing solution makes digital signs "accountable and measurable to advertisers."

Romanov also talked about his company's recent purchase of a Canadian c-store digital out-of-home network encompassing 5,600 digital signs.

Watch the interview with Romanov below:

Read more about DOOH-mobile interactivity.