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Digital signage trends claim top spots in February 2019
Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart cities, green digital signage, hardware and software trends.
March 1, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart cities, green digital signage, hardware and software trends.
One top story examined how digital signage software is getting easier to use, but also smarter for users looking for advanced features such as AI, automatic content creation, mobile interaction, live feeds and more.
Another story examined window digital signage, and how it can lure in distracted customers from the outside with bright images and videos.
You can about more about these stories below, starting in reverse order.
5. Outdoor digital signage and the rise of smart cities
There's no doubt outdoor digital signage is changing the face of our towns and cities.
This isn't just about businesses trying to boost revenue; it's part of the shift to smart cities that urban planners believe is necessary to accommodate growth.
As of 2018, 55 percent of the world’s population live in urban areas. This is set to rise to 68 percent by 2050. That's an extra 2.5 billion people looking for homes, services and jobs in our already crowded urban centers.
Smart cities are defined as those that use technology to improve services and become more efficient. As outdoor digital signage develops in line with physical, technological and environmental trends, it looks set to be a key part of this.
4. Digital signage hardware trends to watch in 2019
Digital signage is consistently improving thanks to hardware that has become thinner and more robust and powerful. It is easy to get lost in all the hype surrounding brighter displays and 8K resolutions, but the real innovation in the space is a focus on truly innovative experiences, which draw in customers and leave a solid impression.
Digital Signage Today spoke with Kevin Christopherson, director of product marketing at NEC Display Solutions, to get his take on digital signage hardware trends for 2019.
3. Outdoor digital signage goes green in 2019
Outdoor digital signage is increasingly getting smarter and better at reaching customers. Vendors are eager to help end users craft better customer experiences.
Thankfully, trends in outdoor digital signage aren't only driven by consumerism and experience. Environmental concerns are also having an impact.
The environmental benefits of existing digital signage solutions include less paper waste, reduction in carbon footprint and reduced use chemicals, inks and adhesives.
2. How window digital signage can draw in retail customers
In today's fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones.
Mobile marketers are also getting smarter, as they deliver targeted mobile ads using beacon technology to directly appeal to customers. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.
Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.
1. Digital signage software is getting simpler, smarter
Digital signage software is often overshadowed by hardware since large bright displays seem far more impressive than a robust software platform. The best digital signage, however, needs a brilliant software package to support a "brilliant" display.
Luckily for end users, digital signage software is continuing to get both simpler to use and smarter, according to Serge Konter, product management at Navori. And as digital signage continues to get smarter, we might begin to see dynamic content move from the fringe to the mainstream.
Image via Istock.com.
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