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Digital signage Top 5: October 2018 edition

The spookiest month of the year is over and we are just two months away from 2019. Digital Signage Today readers were attempting to avoid digital signage horror stories this month by devouring stories on trends, installation tips and customer engagement.

November 1, 2018 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The spookiest month of the year is now over, and we are two months away from 2019. Digital Signage Today readers were attempting to avoid digital signage horror stories in October by devouring stories on trends, installation tips and customer engagement.

One story looked at why customers may ignore your digital signage. The biggest two reasons are that the content isn't relevant to them and the displays don't rise above the noise of modern living.

Another story examined five verticals digital signage can truly impact, such as cannabis, gas stations and even storage.

Read more about the top five stories below. They are posted in reverse order.

5. Digital signage installation 101

It is difficult to pick out the best digital signage package, but possibly an even greater challenge is the actual installation. How do you get everything up and running? How do you ensure everything is properly powered and connected? How do you avoid last minute issues?

The questions get even more complicated if you're dealing with complex installations, such as video walls, interactive elements or even 3-D content. Digital Signage Today spoke with Keith Yanke, senior director of marketing at NEC Display Solutions, to get a few tips on handling digital signage installation.

4. 5 verticals digital signage can majorly impact

Digital signage isn't just for big name retailers and massive control rooms anymore. Every vertical can benefit from replacing static signs with digital ones. Many verticals, however are not utilizing digital signage at all. Or if they are using it, they aren't giving it the attention it needs.

These include gas stations, parking garages, beauty salons, cannabis dispensaries, storage and more.

3. 5 future digital signage trends of 2018

This story has been a top story almost every month of 2018. It examines key trends of this year, including more responsive content, cooler displays, smart displays and a blurring line between digital and physical

Things are getting more integrated, more comprehensive, faster, smarter, and better looking, but all the technology is still built around people — to streamline workflows, enhance communications, increase engagement and build community.

2. Kiosks versus digital signage 101

Users and potential users often ask me what the real difference is between kiosks and digital signage. This question is a good one, since we are increasingly seeing the lines blur between the two. You often see tools referred to as, "digital signage kiosks," or kiosks with "attract screens." Many end users wonder whether they should pick digital signage or kiosks to boost their customer's experience.

What's the difference?

1. 2 reasons customers don't care about your digital signage

You just got done with a major digital signage installation. You finally got the media player up and running and you finished designing all your content. You set it up, and wait for customers to notice, only for most of them to ignore it.

You might go back to the drawing board and ask, "Should I have selected a brighter display with better resolution?" That is certainly an option, but it doesn't get to the heart of why customers sometimes don't care about your digital signage. It all comes down to relevancy and noise.

Image via Istock.com

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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