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Digital signage future trends claim top spots in Q1 2019

We are now a quarter of the way through 2019, and readers of Digital Signage Today had their focus set clearly on future trends all throughout the period. The top story for this year, so far, evaluates seven digital transformation trends in play.

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May 9, 2019 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today readers clearly had their focus set on future trends in the first quarter of this year. The top story between January and March evaluated seven digital transformation trends in play.

These seven trends include:

• Blockchain advancement.
• Connected clouds.
• Improved AI.
• Smart spaces will enter every vertical.
• Augmented analytics will advance.
• Digital ethics and privacy will be top of mind.
• Digital transformation will remain a top priority.

Other top stories in the first quarter looked at how window digital signage can draw in more retail customers and another examined some key insights from the Digital Signage Today Future Trends Report.

You can read the top five most read stories of 2019 (so far) below. They are posted in reverse order.

5. Digital signage hardware trends to watch in 2019

Digital signage is consistently improving thanks to hardware that has become thinner and more robust and powerful. It is easy to get lost in all the hype surrounding brighter displays and 8K resolutions, but the real innovation in the space is a focus on truly innovative experiences, which draw in customers and leave a solid impression.

Digital Signage Today spoke with Kevin Christopherson, director of product marketing at NEC Display Solutions, to get his take on digital signage hardware trends for 2019.

4. How window digital signage can draw in retail customers

In today's fast-paced retail environment, it can be difficult for retailers to connect with their customers who have their heads buried in their phones. Not to mention all the outdoor billboards and displays that compete for user attention. For brick and mortar retailers, this can be a major challenge.

So mobile marketers are getting smarter, delivering targeted mobile ads using beacon technology to directly appeal to customers.

Retailers can get the upper hand, however, by using digital signage to attract customers, specifically digital signage deployed in windows.

3. Looking at the future of indoor digital signage

Digital signage has been rapidly expanding its reach in nearly every market and area, especially indoors. Now, both large and small retailers are using digital signage in greater numbers to advertise, boost branding improve customer experience, according to the 2019 Digital Signage Future Trends Report.  It found that two-thirds of retailers surveyed said improved branding was the greatest benefit of digital signage, followed by improved customer service by 40 percent.

Nordiska Kompaniet, a retailer in Stockholm, Sweden, for example, deployed digital signage with tanned leather bands around the top and hung those to the wall to create the illusion that the display was hanging by the band. This helped the displays integrate with the retailer's overall sober and high class brand image.

On a general level, the indoor digital signage space is seeing better displays to improve branding, and better engagement tools to improve the customer experience.

2. Digital Signage Future Trends report delivers insights for 2019

Everyone wants to know what the next big innovation will be in 2019. While it is impossible to predict the future with 100 percent certainty, the 2019 Digital Signage Future Trends Report delivers key market insights to help end users and vendors alike get a sense of where the market is headed in terms of deployments and technologies on the horizon.

Some of these trends include:

• An increasing number of deployments.
• Better analytics.
• More robust hardware

1. 7 digital transformation trends of 2019

Digital transformation was a hot topic in 2018 and it is sure to continue impacting organizations in 2019. In fact, according to a Forrester Research survey, 46 percent of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic Forum estimated digital transformation has the potential to create as much as $100 trillion in combined value for both industry and society by 2025. There are several trends within digital transformation worth further investigation.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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