Digital signage 5 for 5: August 2017 edition
The top stories in August really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus.
Restaurants are making huge waves in multiple technology industries, as giants such as McDonald's, Burger King and others begin to utilize both digital signage and self-service kiosks.
Digital signage is not just influencing the fast food market, it is making waves at traditional bar and grille restaurants. One company, Resignation Media, is integrating its viral video platform Chive TV into bar displays to entertain families and increase dwell time.
Here are the top five most read stories for Digital Signage Today: August 2017. They are posted in reverse order.
"Keep calm and chive on" bumper stickers aren't referring to actual chives or the Queen's advice to England during World War II. They are, instead, referencing a massive website phenomenon called The Chive. It draws in millions of viewers — mostly millennial males — with funny memes, references to "Game of Thrones" and pictures of "sexy Chivers" and cuddly animals (although not necessarily in that order).
Resignation Media, the company behind the platform, is integrating its viral content into restaurant and bar displays to increase dwell time and entertain guests.
The expanding capabilities of digital signage, coupled with more economical software and equipment, are creating more opportunities for companies and organizations looking to engage consumers interactively in outdoor environments.
The best known examples are outdoor wayfinding kiosks that municipalities are deploying to guide residents and tourists to local amenities, including businesses, museums, attractions and events.
Less known are the lifestyle centers that are using interactive, outdoor kiosks to promote amenities and information about local activities to both residents and potential residents.
Many restaurants are laying their old cardboard boards to rest and rolling out digital menu boards However, there are still several challenges with these menu boards ranging from logistics to content management.
Restaurants are starting to bring menu boards to the great outdoors. There are several benefits to drive thru digital signage ranging from menu flexibility, targeting and mobile marketing. Some of the challenges however, include finding the right provider and dealing with the weather.
Across the marketplace, LED displays in particular have emerged as a one-stop source for customer engagement. These displays offer clear, true-to-life colors and extensive compatibility, creating new ways to deliver a memorable guest experience. And as business needs have evolved, so too has the LED technology necessary to meet them.
Image via Istock.com
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www