Why deploy digital menu boards? Key benefits and maximum results (Commentary)

Deploying digital menu boards instills a perception of technology leadership in today's tech savvy diners.

Harris Corp. head of digital signage says divestiture 'a very good thing'

by Christopher Hall — w, t

Q and A session with the head of DOOH for Harris Corp. reveals upbeat take on sale, 'business-as-usual' approach.

Portugal airports 'liven' up with multitouch solutions

EDIGMA deploys multitouch interactive "Living Spots" in airports.

How digital signage and mobile is the latest and greatest convergence for DOOH advertisers (Commentary)

How integrated digital signage and mobile caters to the constantly connected consumer.

Not just menu boards: QSR letterboards going digital

by Alicia Kelso — Editor, QSRWeb.com

One QSR operator showed a 10 percent sales increase after installing exterior digital signage.

Change is in the air: NFC is coming (Commentary)

An expert on digital signage and mobile interactivity says the NFC tide is gathering steam.

Digital signage takes a cab to London's Screenmedia Expo (Commentary)

An American digital signage industry observer takes in London's Screenmedia Expo 2012.

Branding 'getting sexier by the second' with digital signage (Commentary)

The use of dynamic place-based media is heating up brand activation.

Harris Corp. getting out of digital signage/DOOH

by Christopher Hall — w, t

The tech titan is dropping DOOH; what does it mean for the digital signage industry?

Tips for new digital billboard operators (Commentary)

A digital billboard expert offers advice for those thinking about deploying the DOOH advertising displays.

Location, location, location: Where to put digital signage in retail

Retailers have to get smart when it comes to digital signage placement.

Screenmedia expo 2012 set to roll into London

From content awards to taxi-top digital signage, this year's expo runs the gamut to connect brands and consumers.

Take a stand against 'showrooming' with digital signage, kiosks (Commentary)

Retailers can use digital signage and kiosks to get customers to buy in-store rather than online.

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

3D projection tech makes Caesars all fall down (Video)

by Christopher Hall

3D mapping software and projection technology recently turned a Las Vegas casino into a giant DOOH screen.

The painful cost of the wrong digital signage fit (Commentary)

Should you hope your digital signage system will stretch to fit your needs?

DOmedia allies with Telmar for DOOH plans/buys

by Christopher Hall — writer, self

A new partnership aims to eliminate inefficiencies in media planning and buying.

Best Buy using digital signage in Times Square theater for brand engagement

by Christopher Hall — writer, self

Digital signage install provides interactive branding, supports Best Buy's high-tech image.

Demystifying 3D for digital signage, pt. I (Commentary)

An expert in glasses-free 3D makes a case for 3D as the future of capturing consumer attention.

Digital signage lights up dowtown Phoenix (Video)

by Christopher Hall — writer, self

Digital signage is helping the city bring life back to the urban core.