C-store chain Wawa goes gaga for digital signage

by Christopher Hall — writer, self

After a successful pilot, the chain is rolling out digital signage to all of its more than 600 locations across the U.S.

Digital menu boards: Moving the needle (Commentary)

An expert digital signage consulant talks about the rise of digital menu boards.

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Rocking the vote on digital out-of-home

Ahead of this year's presidential election, voter registration group Rock the Vote is reaching out to young voters on DOOH.

In QSRs and arenas alike, digital menu boards driving revenue

by Christopher Hall

A recent DST webinar on DMBs looked at how the new technology can drive higher revenues and efficiencies.

Intel talks growth, fragmentation and standardization in digital signage

by Christopher Hall

Intel's head of digital signage talks about the company's new evaluation kit and the state of the digital signage industry.

Tennessee Titans to kick off with 'the largest end zone video screens in the NFL' (Video)

by Christopher Hall

Surface-mount LED digital signage screens at LP Field will provide pixel-to-pixel high-definition video resolution.

School district unifies communications with digital signage kiosks

by Natalie Gagliordi — Editor of KioskMarketplace.com, Networld Media Group

A K-12 public school system is using digital signage kiosks to improve communication with students and parents.

How to deliver mobile coupons from digital signage and kiosks (Commentary)

A mobile marketing expert talks about making mobile interactive with screens and kiosks.

Digital signage makes a good neighbor for restaurant, phone store

by Cherryh Cansler — Editor, FastCasual.com

A fast casual restaurant deploys digital signage, and partners with nearby Verizon store to expand its digital footprint.

North American DOOH rounding $1B mark (Commentary)

Digital signage expert Lyle Bunn talks about the maturation of the digital place-based, or digital out-of-home, ad market.

Fight showrooming with omnichannel and digital signage

by Christopher Hall

For retailers and restaurateurs, it's time for an omnichannel customer engagement strategy.

Be tough enough: Key considerations for public digital signage enclosures

by Christopher Hall — w, t

People break things; digital signage in public transit stations has to be well-protected.

NY Rangers on a digital signage power play

by Christopher Hall — w, t

Digital signage covers lots of ice for the NHL's Rangers, from the practice rink to Madison Square Gardens.

Stay on target: Corporate communications and digital signage

by Christopher Hall — w, t

Digital signage can facilitate inward-facing internal messaging as well as consumer-facing outward communications.

Shoppers using digital signage 'mirror' to try on clothes on social media (Video)

by Christopher Hall — w, t

Australian firm's OmniMirror digital signage takes photos of shoppers trying on clothes to upload to Facebook.

Nike digital signage sprints to Victory at Olympic Trials (Video)

by Christopher Hall — w, t

Nike created a digital signage-heavy pop-up store at this year's U.S. Olympic track and field trials in Oregon.

Digital signage meets up with social & mobile in Sin City

by Christopher Hall — w, t

MGM Resorts' VP of Multimedia talks about the intersection of digital signage, social media, mobile on the Strip.

Virtual grocery pilot taking off with digital signage and m-commerce

by Christopher Hall — w, t

U.K. retail giant testing out new m-commerce concept in London's Gatwick Airport.