Sunlight and digital signage drive soda sales lift at European QSR chain

by Christopher Hall — w, t

A digital menu board experiment suggests message frequency, subtle animation and the weather can help digital signage drive sales increases.

Into the 'Out-of-Home Immersive Entertainment Frontier' [Book Review]

Digital signage expert consultant Lyle Bunn reviews the new book "The Out-of-Home Immersive Entertainment Frontier: Expanding Interactive Boundaries in Leisure…

Toronto 'Countdown Clock' ticking down to 2015 Pan Am/Parapan Am Games

by Christopher Hall — w, t

Digital signage clock and kiosk count down the days, but also allow visitors to interact with others via social media.

Ice cream chain scooping up digital menu boards

by Alicia Kelso — Editor, QSRWeb.com

Carvel adding digital menu boards to draw more attention to the brand's signature treats as part of its 80th anniversary.

Online bidding lands autism advocacy group on digital billboards

by Christopher Hall — w, t

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Nobody's reading those fliers

Incorporating digital signage into your office posts across-the-board benefits: Improve communication, increase morale and motivation, and share information…

Millennials, Obamacare and cost all driving digital menu board adoption

by Alicia Kelso — Editor, QSRWeb.com

Once a luxury for major restaurant brands, digital signage menu boards are fast becoming standard. Experts expect digital menu boards to be standard in-store…

Is lost in the cloud the right place for digital signage?

A display expert offers his thoughts on the downside of cloud-based digital signage. Let us know if you agree or disagree.

Winning: Digital signage takes gamification to work

Workplace gamification can increase employee engagement and productivity, and digital signage can play a key role.

Digital signage driving increase in average checks at Sonic Drive-In

by Alicia Kelso — Editor, QSRWeb.com

Digital drive-in menu boards have shown an increase in average check size versus static boards at the QSR chain.

Surf's up: The smell of digital signage success

by Christopher Hall — w, t

A DOOH campaign in the U.K. combined digital signage, scent emitters and hopscotch to promote a new laundry soap brand.

Emerging technologies offer look into the future of interactive digital signage

How will interactive technologies change the face of digital signage going forward; and how are they already changing it today?

InfoComm14: Observations through a digital signage lens

A dynamic digital signage expert analyst looks at the country's largest pro A/V show from a digital signage perspective.

Coca-Cola and Microsoft, heating up coolers with digital signage

Asia-Pacific beverage bottler Coca-Cola Amatil boosts youth appeal, sales with interactive coolers.

Digital signage set to light up InfoComm14

by Christopher Hall — w, t

The largest pro AV show in the world is taking over the Las Vegas Convention Center next week; take a peek at some of the digital signage highlights.

Point A to Point B: Uses of digital signage in transportation

by Richard Slawsky — President, Slawsky Co.

Digital signage has become as much a part of the travel experience as the check-in kiosk; it informs travelers of arrival and departure times, warns of safety…

Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

New York high school enrolls digital signage

by Christopher Hall — w, t

The digital signage system is integrated with the school's website and pushes information to smartphones and tablets as well as to classroom SMART boards.

ISA works with Chicago to overturn digital sign ban, Part II

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

ISA works with Chicago to overturn digital sign ban, Part I

by Christopher Hall — w, t

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.