Disruptive inclusion: Growing women's movement for equity in digital signage, marketing

by Daniel Brown — Editor, Networld Media Group

As the industry honors women through holidays like International Women's Day, we dive into a deeper look at inclusion in digital signage and marketing (and pro…

Dentsu will purchase Tag, company reveals

March 9, 2023

Dentsu, the Japan-based global advertising giant, will purchase British agency Tag Worldwide, which specializes in creative production and customer…

Introducing SOS: the state and trends of signage

Six months ago, I started out as a tech journalist covering digital signage. In that time, I've spent day and night studying the industry and interviewing…

Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

Programmatic screen count up 15%, digital signage grows across pDOOH

March 1, 2023

Place Exchange, a supply side platform for programmatic out-of-home media, has released its "H2 2022 Programmatic OOH Trends Report," which it shared directly…

Major growth predictions for 3D cinema screen, extended reality markets by 2031

As 3D, anamorphic and metaverse-connected verticals grow, the global extended reality market will exceed $446 billion by 2031 according to a report by Allied…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Should you consider using dark mode on your digital signage?

Today dark mode has become popular on mobile phones, websites, and apps, with an estimated 81.9% of smartphone users using it. So, while dark mode is popular…

Book review: 'The human side of digital transformation' by Kamales Lardi

Kamales Lardi's book, "The Human Side of Digital Business Transformation", leverages decades of business and consulting experience in this human-centered…

Saturn announces UK hiring drive, cites digital signage demand

January 6, 2023

Saturn Visual Solutions, a Manchester, England-based digital signage consultancy firm, has announced a hiring drive with seven new staff members in the past…

25 million stream FIFA in Bangladesh on Toffee

December 8, 2022

Bangalink has reported that 25 million users in Bangladesh have streamed FIFA this year using its Toffee platform, according to a press release.

2023 Digital Signage Design Trends

It's that time of year again when we say goodbye to the current year and look forward to the year ahead and all the exciting opportunities it provides. Each…

OOH revenue rose 11% in Q3 2022

December 5, 2022

Out-of-home advertising revenue rose 11% in the third quarter of 2022, according to figures in a report from the Out of Home Advertising Association of…

Orlando airport prioritizes signage in terminal launch

October 27, 2022

Orlando International Airport (MCO) has opened Terminal C with a heavy focus on digital signage, installed in partnership with Synect, according to a press…

Global display market to grow more than $100B over next decade

October 10, 2022

Allied Market Research has released a report predicting the global display market will grow to at least $216.3 billion by 2031, up from a 2021 estimated global…

Quotient spearheads new DOOH data solution

September 29, 2022

Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.

Digital signage market to hit $33B in 4 years

September 6, 2022

Expert Market Research forecasts 8% compound annual growth in global digital signage, with the market reaching $33 billion in 2026, according to a press…

Report: Digital signage market to reach $44.84B by 2030

August 17, 2022

The digital signage market will reach $44.84 billion by 2030, according to a press release by Straits Research. It will also grow at a compound annual growth…

OAAA creates method to measure DMOOH effectiveness

May 31, 2022

The Out of Home Advertising Association of America, the trade group representing the out of home advertising industry, released a methodology for capturing…

What's fueling digital signage's rebound from COVID and future growth?

by Kevin Damask — Editor, Digital Signage Today

In an interview with Digital Signage Today, Mark Jameson, chief support and development officer at Fastsigns, talked about how the digital signage market was…