New year trends to leverage for success, from AI to holographic advertising

by Daniel Brown — Editor, Networld Media Group

Chris Grosso, CEO at Intersection, joined Daniel Brown, editor at Digital Signage Today, to discuss the top trends in digital signage, digital out of home…

Top 5 digital signage trends and predictions

by Daniel Brown — Editor, Networld Media Group

Far from being afraid of the changes, firms need to embrace them and pivot into them, finding creative ways to use innovation as an advantage, not an obstacle.

Authentic experiences: How your brand can reach Gen Z for success and customer loyalty

by Daniel Brown — Editor, Networld Media Group

The APC Gen Z study found that Gen Z has five top demands from businesses and brands: 1. Authenticity. 2. PhysiDigital. 3. Experiential. 4. Custom. 5.

Survey says 1 in 3 companies will replace employees with AI in 2024

November 14, 2023

One in three companies will replace employees with AI in 2024, with 53% of companies currently using AI, said respondents to a survey by ResumeBuilder.com…

Self-Service Innovation Summit to highlight hundreds of lessons from self-service device deployments

November 2, 2023

This year's Self-Service Innovation Summit will include a special session entitled "Lessons from 100s of Self-Service Device Deployments," to include real-life…

DOOH meets DSP: The relationship we all need

by Chris Coupland — Platform Operations Director, Basis Technologies

In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtech service providers. This is effected by the increase of…

Decoding Gen-Z: 5 rules for success

by Daniel Brown — Editor, Networld Media Group

Perhaps no generation in history has been more discussed, courted and feared as Gen Z. But what makes this group of consumers tick, and how can companies…

Using digital signage analytics for business success

by Derek DeWitt — Communications Specialist, Visix, Inc.

As technology advances, so will the ways we can measure interactions and engagement with our messaging. Until we have an AI to do all of this for us, setting…

DOOH advertising blossoms, fueled by smart cities: how to cash in

by Daniel Brown — Editor, Networld Media Group

Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in…

Digital signage software market to exceed $7B over next decade

September 19, 2023

The digital signage software market will exceed $7 billion by 2032 thanks to an annual growth rate of 21.3%, according to "Digital Signage Software Market," a…

Retail industry ranks 3rd in client data leaks, study finds

September 11, 2023

The retail industry ranks third in client data leaks, with over 700 retail companies suffering data breaches during which various consumer data was leaked…

Vistar Media reports significant Asia Pacific advertising growth

August 1, 2023

Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a…

2023 OOH global revenue to surpass $40B

July 31, 2023

Tom Goddard, President, World Out of Home Organization. Image provided by WOO. OOH global revenue has surpassed $40 billion, according to the World…

Gen Z confusion? 'Doing the right thing just isn't that hard.'

by Daniel Brown — Editor, Networld Media Group

From shattering popular myths to surprising revelations, EJ Kritz joined Daniel Brown to share an exclusive preview of a groundbreaking new study on Gen Z and…

Exclusive: De-mystifying Gen Z with data — E.J. Kritz introduces breakthrough study

by Daniel Brown — Editor, Networld Media Group

Other than "AI," perhaps no term dominates discussions in business and technology as much as "Gen Z;" from hype cycles heralding the largest consumer group in…

Exclusive: Sony leaders share preview of sustainable strategy, Bravia news, and virtual production

by Daniel Brown — Editor, Networld Media Group

Exclusive interview and product review with Sony leaders in Orlando discussing upcoming year's news and strategy, including sustainability work, Bravia…

Presented by Sony Electronics Inc.

Exclusive interview with Frank Pisano, CEO, Bluefin

by Daniel Brown — Editor, Networld Media Group

Frank Pisano, CEO, Bluefin, granted an exclusive interview to Daniel Brown, editor at Digital Signage Today, in Orlando, Florida, sharing insights into this…

8 powerful steps to embrace AI and connect with your customers in new ways

by Chris Keefe — Chief Product Officer, Poppulo

Chris Keefe, chief product officer at Poppulo, shares eight ways to embrace AI in digital signage for business success, contending that businesses must shirk…

7 takeaways from my first InfoComm (or, A supposedly fun thing I'll definitely do again)

by Daniel Brown — Editor, Networld Media Group

Some of the leading firsthand impressions from Digital Signage Today Editor Daniel Brown on visiting InfoComm 2023 in Orlando, Florida. Trends include: people…

Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…