Nichefire announces AI analytics solution

June 6, 2023

Nichefire, a software firm, has announced its AI-powered analytics tool TrendFire, which aims to produce data-driven insights using data from social media…

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

QMS announces expansion in Queensland DOOH

May 30, 2023

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers…

AI fears? Seeking success? Stop worrying, start engineering experiences

by Daniel Brown — Editor, Networld Media Group

Folks, we need to stop already with the doom-scrolling and clickbait headlines about AI and emerging technologies bringing a hypothetical doomsday. While we…

Billboards still strong amid rise of programmatic DOOH, Vistar Data shows

May 10, 2023

Billboards remain a major advertising boon amid the rise of emerging technologies, according to a Vistar study of billboard effectiveness in the context of…

Calling John Connor! Luke Hubbard shares how to understand, navigate, prosper during AI arms race (and more)

by Daniel Brown — Editor, Networld Media Group

Luke Hubbard, CTO at ScreenCloud, joined Digital Signage Today editor Daniel Brown via video link from his home in Bangkok, Thailand to discuss the trends in…

Market Research: Promising Future for Touchscreen Tables

Touchscreen tables offer various benefits to organisations of all kinds, as users can examine and manipulate elements via the interactive screens together…

A digital 'Day in the Life'

From the moment you wake up until you lie down at night, your day is remarkably more digital today than a decade ago – or even a few years ago. With the new…

Presented by Omnivex

All shook up: E4 Experience includes Elvis, emerging tech, DEI

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today Editor Daniel Brown visited the Exertis Almo E4 Experience in Dallas, and discovered positive and negative notes on airport digital…

Diving deep with Bluefin's new CEO, Frank Pisano

by Daniel Brown — Editor, Networld Media Group

In an exclusive interview with Digital Signage Today, Frank Pisano, CEO of Bluefin International Inc., shares a day in the life of a CEO, thoughts on the…

Disruptive inclusion: Growing women's movement for equity in digital signage, marketing

by Daniel Brown — Editor, Networld Media Group

As the industry honors women through holidays like International Women's Day, we dive into a deeper look at inclusion in digital signage and marketing (and pro…

Dentsu will purchase Tag, company reveals

March 9, 2023

Dentsu, the Japan-based global advertising giant, will purchase British agency Tag Worldwide, which specializes in creative production and customer…

Introducing SOS: the state and trends of signage

Six months ago, I started out as a tech journalist covering digital signage. In that time, I've spent day and night studying the industry and interviewing…

Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

Programmatic screen count up 15%, digital signage grows across pDOOH

March 1, 2023

Place Exchange, a supply side platform for programmatic out-of-home media, has released its "H2 2022 Programmatic OOH Trends Report," which it shared directly…

Major growth predictions for 3D cinema screen, extended reality markets by 2031

As 3D, anamorphic and metaverse-connected verticals grow, the global extended reality market will exceed $446 billion by 2031 according to a report by Allied…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Should you consider using dark mode on your digital signage?

Today dark mode has become popular on mobile phones, websites, and apps, with an estimated 81.9% of smartphone users using it. So, while dark mode is popular…

Book review: 'The human side of digital transformation' by Kamales Lardi

Kamales Lardi's book, "The Human Side of Digital Business Transformation", leverages decades of business and consulting experience in this human-centered…

Saturn announces UK hiring drive, cites digital signage demand

January 6, 2023

Saturn Visual Solutions, a Manchester, England-based digital signage consultancy firm, has announced a hiring drive with seven new staff members in the past…