Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well digital signage is working.

Digital signage comes to 1,500 Taiwan c-stores

September 20, 2007

TAIPEI, Taiwan — CAYIN Technology has implemented a large in-store digital signage network for 1,500 branches of FamilyMart, one of the largest chain retail…

Roots launches interactive window

September 19, 2007

TORONTO — iGotcha Media, providers of turn-key interactive digital signage solutions, has announced the launch of Toronto's first interactive window display at…

SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places…

IntelliVid patents cross-camera tracking of retail store visitors

September 17, 2007

CAMBRIDGE, Ma. — IntelliVid, a provider of video intelligence software for retail loss prevention and customer insight, has announced that the U.S. Patent and…

Digital signage on campus

Moving away from bulletin boards, taking a more digital approach.

Keep digital signage content brief to maximize effectiveness

September 16, 2007

MediaPost: While online advertisers debate whether a pre-roll of 15 seconds is too long, Tesco's marketing partner Dunnhumby recommends five seconds for…

SeeSaw unveils Life Pattern Marketing methodology, workshops

September 5, 2007

SAN FRANCISCO — SeeSaw Networks, a digital out-of-home media company, introduced a new methodology, called Life Pattern Marketing, that maps a person's life…

CBS acquires SignStorey for $71.5 million

September 5, 2007

NEW YORK — CBS Corp. announced that it has entered into a definitive agreement to acquire SignStorey Inc., a leader in the distribution of video programming…

Neo to sell ad space on ViCCi interactive screens

September 4, 2007

EDMONTON, Alberta — Visionstate, a division of CSM Systems Corp., has announced that it has entered into a national partnership with the Neo Advertising Group…

Google's nine points of innovation

What every company can learn from Google's best practices.

Proctor & Gamble redefines 'ad spend' to include in-store signage

September 3, 2007

Advertising Age: Procter & Gamble has redefined advertising — at least in its financial reports. In an unusual move, P&G is restating 11 years of…

Digital signage network coming to 2,000 c-stores

August 21, 2007

MINNETONKA, Minn. — BroadSign announced that Massachusetts-based Digital Promo Network (DPN) will use the BroadSign Suite to deploy a digital signage network…

Reflect Systems offering digital signage consulting kit

August 20, 2007

DALLAS — Reflect Systems, provider of digital signage software and services to retailers, financial institutions and advertising network operators, announced…

Ryarc to power 10,000-screen Future TV network

August 20, 2007

SYDNEY, Australia — Ryarc Media Systems announced that its digital signage software will power Future TV, the first move by Future Media towards an in-store…

Pathmark Stores add digital menu boards

August 20, 2007

HOLBROOK, N.Y. — IDS Menus, a division of International Display Systems Inc., announced that Pathmark Stores Inc. has chosen IDS to produce S-Series magnetic…

Connecting digital signs, cellular phones

by James Bickers — Editor, Networld Alliance

Cell phones may be key to the next generation of digital signage.

Digital signage educates shoppers at Moroccon pharmacies

August 7, 2007

Impact Net has deployed a digital signage network at more than 100 pharmacies throughout Morocco.

Canadian retailer Garage adds interactive window

August 6, 2007

MONTREAL — iGotcha Media, providers of turn-key interactive digital signage solutions, announced the launch of an interactive window display at Garage's…

T-Mobile adds interactive signage to all retail locations

August 6, 2007

Freedom LP System installed in more than 1,500 company stores.