Adspace network lands 100th shopping mall

November 25, 2007

ST. LOUIS — Adspace Networks turned 100 today by turning on its digital signs at the Chesterfield Mall in St. Louis — its 100th mall location — to become the…

Digital signage growth sparks metrics push

November 19, 2007

Advertising Age: Double-digit growth in out-of-home digital advertising means it is time for organized metrics — no easy feat for a market that includes…

Neo acquires Dutch POSTV

November 13, 2007

GENEVA, Switzerland — Neo Advertising announced the acquisition of POSTV, the leading in-store digital media network in the Netherlands. Financial terms of the…

Digital signage, live TV and the law

by

An attorney explores the ramifications of using TV content on digital signs.

Borders launches in-store TV network

November 11, 2007

The New York Times: A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch…

Report: 40 percent of shoppers rely on directional signage

November 7, 2007

DALLAS — A recent study conducted by M/A/R/C Research found 40 percent of shoppers rely on directional signs while shopping. The group polled almost 23,00…

Google maps screens coming to gas pumps

November 7, 2007

CNN: Online search leader Google will dispense driving directions at thousands of gasoline pumps across the country beginning early next month. The pumps…

Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

SeeSaw Networks joins OVAB

November 6, 2007

SAN FRANCISCO — SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will…

PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence.

Nanonation, Brookview partner on in-store display solutions

November 5, 2007

LINCOLN, Neb. — Nanonation, a provider of software for kiosks and digitial signs, has announced a partnership with Brookview Technologies, a provider of…

Liberty Travel launches 190-location digital screen network

November 5, 2007

NEW YORK CITY — Liberty Travel is installing a digital-media network at many of its more than 190 retail locations.

POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

Digital signage at Self Service Expo

by James Bickers — Editor, Networld Alliance

Show emphasizes dynamic signage for the first time.

In-store advertising: 21-percent growth through 2010

October 29, 2007

Forbes: According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is…

Report: digital signage more effective than traditional media

October 23, 2007

SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital…

Self Service Expo 2007 opens

by James Bickers — Editor, Networld Alliance

October 22, 2007

NEW YORK — KioskCom's Self Service Expo opened today at the Jacob Javits Convention Center in New York City. More than 90 exhibitors were on hand, running the…

Strategy Institute follows the money

by Ashley Lyon

Investors, entrepreneurs discuss digital signage opportunities.

Café screen network serves up ads, free Wi-Fi

October 17, 2007

The Sydney Morning Herald: The newly launched CafeScreen business has placed big digital screens in 25 cafes in Melbourne and Sydney. The screens carry paid…

Retailers want to make the customer experience 'more theatrical'

October 16, 2007

LONDON — A new report from Datamonitor shows that retailers are seeking to win back market share by making the customers' shopping experience more theatrical…