Harrod's reaping the rewards of digital signage

December 17, 2007

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Inside Retailing:Harrod's department store has replaced many of its poster boards with a network of more than 100 LG digital screens in five different sizes running on five different networks. Guy Cheston, the advertising, sales and sponsorship director for Harrod's, said that ad revenues have tripled over the last 18 months.

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