The future of digital communications in restaurants: Touch, signage, entertainment

With restaurants' constantly changing menu offerings, promotions, FDA regulations, and beyond, digital communication is key as it allows restaurants to quickly…

One display to go please: Digital signage at the drive thru

by Digital Signage Today

Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are…

4 ways to 'dress' your digital drive thru menu board for the weather

by Daniel Waldron — Copywriter, Armagard Limited

You dress according to the weather, right? If it's hot, you wear loose fitting clothes. If it rains, you wear a waterproof jacket, maybe. If it snows… well you…

Are kiosks the next step for restaurant-based digital signage?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach…

Is digital signage the secret sauce for restaurant experiences?

by Digital Signage Today

Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a…

Digital signage boosts fast casual customer experience

by Digital Signage Today

Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are…

How digital drive thru menu boards can boost QSR sales up to 8 percent

by Daniel Waldron — Copywriter, Armagard Limited

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

10 reasons to attend the 2017 ICX Summit

by Christopher Hall — w, t

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

Looking beyond the displays: Digital signage trends, Part 2

by Bradley Cooper — Editor, Connect Media

Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of…

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what…

Digital signage increase customer dwell time, spend for fast casuals

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

Digital menu boards: Overhyped or beneficial?

by Daniel Waldron — Copywriter, Armagard Limited

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to…

Creating better restaurant experiences with digital signage

by Digital Signage Today

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth…

Digital signage in fast casual: building a better customer experience

by Digital Signage Today

The big names in the restaurant industry are starting to adopt technologies like kiosks and digital signage at a much faster pace. Fast casual restaurants are…

Self-order kiosks gain fans among restaurants, consumers

by Chris Gilder — Founder/CEO, Meridian

The quick service and fast casual restaurant formats may offer their customers different experiences, but both are starting to leverage self-order kiosks to…

What's new in digital signage and how has social media made an impact?

by Libby Davies — Content Writer, SignStix

Digital signage has evolved into an interactive and personalized form of communication. It often proves to be the vital link for retailers to connect with…

Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

QSR + outdoor digital displays = The ultimate Happy Meal

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry.

Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…