DOOH Advertising News
Company turns license plates into IoT digital signage
January 12, 2017
Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…
read nowDOOH software sees 15 percent sales increase in French retailers
January 10, 2017
Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…
read nowPop Tracker launches OOH proof of performance platform
December 28, 2016
Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…
read nowOutfront Media brings digital signage to Boston transit
December 28, 2016
Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…
read nowClear Channel releases DOOH purchasing solution
December 27, 2016
Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…
read nowOcean Outdoor to upgrade Coca Cola London ad center with 4K LED
December 13, 2016
Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.
read nowConvergent launches ad network for DOOH
December 9, 2016
Convergent, a Ballantyne Strong company, has launched its FusionDX(SM) Ad Network for Pervasive TV, a DOOH network company. Pervasive plans to use the network…
read nowTurkish malls select BroadSign to power DOOH displays
December 1, 2016
The Core Out of Home Network, formerly known as Clear Channel Turkey, has selected BroadSign International Llc. to power its network. BroadSign will begin by…
read nowAdQuick launches OOH advertising marketplace
November 17, 2016
AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…
read nowDutch airports and gas stations integrate DOOH software
November 15, 2016
MMD Media has selected BroadSign International Llc., to provide its digital-out-of-home software for displays at Dutch airports and gas stations. BroadSign has…
read nowRouge Media rebrands media networks for men and women
November 8, 2016
Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…
read nowSurvey: Conventional OOH ads bore customers
October 28, 2016
StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…
read nowNanoLumens deploys advertising tower in New Zealand
October 27, 2016
NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…
read nowBroadSign selects VP of programmatic sales operations
October 25, 2016
BroadSign International Llc. has hired Vince Banks as its ice president of programmatic sales operations to l assist with the process of automating media…
read nowAllure inks contract with Brenden Theatres
October 21, 2016
Allure, a subsidiary of Christie Digital Systems USA, has signed a contract with Brenden Theatres, based in the Western U.S., to deploy its Christie…
read nowAllure inks contract with MJR Digital Cinemas
October 18, 2016
Allure, a digital signage company owned by Christie Digital Systems USA, has teamed up with MJR Digital Cinemas to deploy its DOOH solution, the Christie…
read nowDOOH campaign targets audience with facial recognition technology
October 5, 2016
Posterscope USA, a DOOH company, recently partnered with Quividi, EYE Corp Media and Engage M1 to launch a campaign for the GMC Acadia car, which used facial…
read nowOutdoor Advertising Association of America to fight negative labels with voter registration
September 28, 2016
The Outdoor Advertising Association of America is attempting to battle back against negative labels in American politics with a digital campaign that pushes…
read nowDigital signage, dashboard software providers to bring real-time dashboards to large-format displays
September 21, 2016
TruDigital Signage, a cloud-based digital signage provider, announced a partnership with Klipfolio, a provider of cloud-based business dashboards, to…
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Leyard breaks 1-mm pixel pitch barrier with new LED video wall display
September 20, 2016
Leyard, a provider of visualization products, announced what it says is the finest pitch LED display in the industry with its launch of the 0.9mm Leyard TWA…
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