2 steps to delivering cutting edge content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…

Digital Outdoor Advertising partners with Vistar for programmatic DOOH

May 14, 2019

Digital Outdoor Advertising, a billboard network, has partnered with Vistar Media to deliver programmatic revenue for independent billboard operators. Through…

Talon intros platform for OOH purchasing/management

May 13, 2019

Talon Outdoor, an OOH media specialist company, has introduced two OOH tools to help customers reserve, check availability, gain customer data and other…

Target, DOOH trends dominate top stories in April 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…

H&M enhances customer engagement with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…

JCDecaux Singapore deploys DOOH network at Jewel Changi Airport

April 26, 2019

JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux Group, has deployed a DOOH network at Jewel Changi Airport in Singapore. The network features…

Mesmerize partners with Pharmacy Health Network for OOH at pharmacies

April 25, 2019

Mesmerize, an OOH media company, has partnered with Pharmacy Health Network, an OOH digital network, to help educate and advertise customers at pharmacies. As…

2 factors to consider when designing DOOH content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…

What's driving the DOOH market?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…

Eye tracking tech delivers DOOH ads, prizes

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…

New Tradition signs lease for exclusive advertising rights on One Times Square digital signage

April 16, 2019

New Tradition, an OOH advertising firm, has signed a lease agreement with real estate company Jamestown LLP for digital signage in development at One Times…

How to deliver effective dynamic DOOH campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…

JCDecaux, Pandora deliver DOOH dating tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…

Adomni to intro audience analytics for DOOH

April 2, 2019

Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company…

3 ways to bring DOOH content to life

It's time to ditch the JPEG and deliver truly impactful DOOH content. End users can do this by adding motion and context with good timing.

PerceptIn offering IoT module for measuring DOOH effectiveness

March 29, 2019

PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…

Hivestack hires VP of sales

March 26, 2019

Hivestack, a DOOH marketing technology company, has hired Matthew Oliver to serve as vice president of sales.

Daktronics to unveil LED street furniture

March 20, 2019

Daktronics is getting ready to launch its LED street furniture solution, which will feature 2.9-millimeter line spacing for OOH advertising. It will also soon…

Clear Channel Outdoor releases financial report for 2018

March 19, 2019

Clear Channel Outdoor Holdings Inc. recently released its financial report for the last quarter of 2018 and the entire year. The report revealed a boost in…

Digital signage trends claim top spots in February 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers of Digital Signage Today fell in love with digital signage trends last month. Cupid's arrows stories struck readers with stories related to smart…