DOOH Advertising News & Media
Lakeland Magic slam dunks with 7 LED displays
November 29, 2017
The RP Funding Center, the home arena of the G league basketball team Lakeland Magic, recently upgraded with seven LED displays. Daktronics provided the arena…
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Advertisers need to 'DOOH' better with outdoor campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.
read nowIBASE webinar to offer outdoor digital signage tips
November 20, 2017
IBASE Technology USA and Digital Signage Today are hosting a webinar on outdoor digital signage deployment. The webinar, set for 1 p.m., Nov. 30, will focus…
read nowIntersection earns $150 million in funding round
November 16, 2017
Intersection, a smart cities technology company, recently closed a $150 million funding round. The company plans to use the funds to grow its Link network…
read nowMcDonald's DOOH campaign captures traffic appetites
November 15, 2017
McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…
read nowQatar malls upgrade DOOH network with digital signage software
November 14, 2017
Elan Media, a DOOH provider, recently upgraded its network in malls throughout Qatar with digital signage software. The company selected BroadSign…
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Digital signage 5 for 5: October 2017
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.
read nowWatchfire Signs partners with Yesco for DOOH Utah project
November 6, 2017
Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah. The companies have already deployed two HD digital billboards to feature…
read nowLondon OOH Piccadilly Lights powers on after hiatus
November 2, 2017
The Piccadilly Lights, a OOH advertising location in London, recently went live after a 9-onth hiatus. Landsec, the owner of Piccadilly, partnered with Ocean…
read nowAdMobilize integrates analytics with Ayuda's DOOH networks
October 30, 2017
AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…
read nowVision Media teams up with National CineMedia for digital lobby network
October 26, 2017
Vision Media, a media management company, has signed a sales agreement with National CineMedia to push advertising content on the TrailerVision digital lobby…
read nowChristie Experiential Network inks partnership to provide a larger DOOH network
October 25, 2017
The Christie Experiential Network, a platform from Christie, has inked a partnership with Times Square Strategies and MVP Interactive to expand its movie…
read nowDigital advertising spend to hit $420B by 2022
October 25, 2017
Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…
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I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.
read nowBranded Cities, Cadillac Fairview redesign Canadian DOOH screen
October 18, 2017
Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada…
read nowCalifornia State University gives stadium digital signage makeover
October 16, 2017
California State University partnered with Daktronics to deploy a double-sided centerhung system and audio system at its Icardo Center stadium. It consists of…
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Join the future: Participate in the 2018 Digital Signage Future Trends Report
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win…
read nowNfusz drops the mic with DOOH rap battles
October 12, 2017
Nfusz Inc. has partnered with Rap Grid to push its rap battle show, "Who Got Bars," to computers and displays. Customers can interact with the show through…
read nowDaktronics brings DOOH to Connecticut with digital billboard
October 5, 2017
Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration…
read nowBranded Cities hires senior vice president of business development and acquisitions
October 4, 2017
Branded Cities, a OOH company, recently hired Toby Sturek to serve as senior vice president of business development and acquisitions. Recently, the company…
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