DOOH Advertising News & Media
Lumo Digital Outdoor selects Ayuda to power DOOH platform
September 12, 2018
Lumo Digital Outdoor has selected Ayuda Media Systems' platform to power its DOOH services. Ayuda will provide digital scheduling, sales, back-office…
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JCDecaux Singapore unveils bus shelter advertising network
September 11, 2018
JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…
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Clear Channel pays tribute to Burt Reynolds in DOOH campaign
September 7, 2018
Clear Channel Outdoor launched a campaign today paying tribute to the late Burt Reynolds. The company is running the campaign across its national digital…
read nowAdomni selects Larry Grella to serve as VP of sales and marketing
August 28, 2018
Adomni, an online platform for DOOH advertising, has selected Larry Grella to serve as vice president of sales and marketing. Prior to joining Adomni, Grella…
read nowUltravision expands manufacturing facility with $4 million investment
August 21, 2018
Ultravision International, an LED display manufacturer, has invested $4 million to open new manufacturing lines at its facility in Dallas, Texas. The company…
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Tax reform helps save money on DOOH
by Darrin Friskney — pr for Darrin Friskney, Clarus Communications
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
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Digital signage, blockchain head to the restroom
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.
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Digital signage 5 for 5: July 2018 edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Summer is rushing by us rapidly, and the digital signage market is keeping pace, with solutions that amaze and engage customers. The top stories in July…
read nowIntersection to power OOH at Philadelphia transit station
July 31, 2018
The Southeastern Pennsylvania Transportation Authority and NRG Energy are teaming up to transform the Pattison Stations at the Sports and Entertainment Complex…
read nowUltravision International installs LED digital billboard in Scotland
July 30, 2018
Ultravision International has installed an outdoor LED digital billboard in Glasgow, Scotland. Clear Channel UK manages the 5.49- by 3.66-meters display, which…
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FIFA World Cup 2018: How stadium advertising reached home TV viewers
by Jeff Hastings — CEO, BrightSign
The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.
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Digital signage thermal management 101
by Daniel Waldron — Copywriter, Armagard Limited
Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in…
read nowAbsen supplies LED displays for World Cup 2018
July 17, 2018
Absen recently deployed its A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for World Cup 2018. The…
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DOOH campaigns deliver better sporting experiences
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Sporting venues have been using displays for a while now to showcase the scores and capture big plays. Some venues, however, are beginning to look at other…
read nowLamar Advertising Company partners with Clear Channel for DOOH airport campaign
July 10, 2018
Lamar Advertising Company has partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles…
read nowDOOH company Nearbuy Group acquires retail experience company NexusEngage
July 10, 2018
Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…
read nowANC expands partnership with University of Louisville for 3 video display systems
July 5, 2018
The University of Louisville has expanded its partnership with ANC to deploy three video display systems at Papa John's Cardinal Stadium in Louisville…
read nowAlbuquerque selects Clear Channel for emergency digital signage alerts
July 2, 2018
Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…
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Google extends DOOH campaign in UK
June 29, 2018
Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…
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Augmented reality bus shelter boosts awareness for TV show
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It's no surprise that it can be difficult to draw a consumer's eye away from their cell phone, especially when they are out and about. One way advertisers are…
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