3 ways to waste your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Having an insufficient content strategy, placing digital signage in a bad spot or using it like a static tool are just a few ways you can waste your digital…

JCDecaux partners with Neustar for DOOH mobile location intelligence

May 30, 2019

Neustar, a real-time information services company, is partnering with JCDecaux North America Inc., a subsidiary of outdoor advertiser JCDecaux, to deliver…

Formetco integrates software with Adomni's DOOH platform

May 24, 2019

Formetco has integrated its enterprise software F360 CMS with Adomni's Demand Side Platform for DOOH buying. With the integration, Adomni's advertising base…

Adomni partners with Lightbox for programmatic mall displays

May 23, 2019

Adomni has partnered with Lightbox OOH Video Network to integrate its DOOH advertising platform with Lightbox's network of more than 4,5000 displays in malls…

2 steps to delivering cutting edge content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…

Digital Outdoor Advertising partners with Vistar for programmatic DOOH

May 14, 2019

Digital Outdoor Advertising, a billboard network, has partnered with Vistar Media to deliver programmatic revenue for independent billboard operators. Through…

Talon intros platform for OOH purchasing/management

May 13, 2019

Talon Outdoor, an OOH media specialist company, has introduced two OOH tools to help customers reserve, check availability, gain customer data and other…

Target, DOOH trends dominate top stories in April 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…

H&M enhances customer engagement with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…

JCDecaux Singapore deploys DOOH network at Jewel Changi Airport

April 26, 2019

JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux Group, has deployed a DOOH network at Jewel Changi Airport in Singapore. The network features…

Mesmerize partners with Pharmacy Health Network for OOH at pharmacies

April 25, 2019

Mesmerize, an OOH media company, has partnered with Pharmacy Health Network, an OOH digital network, to help educate and advertise customers at pharmacies. As…

2 factors to consider when designing DOOH content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…

What's driving the DOOH market?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…

Eye tracking tech delivers DOOH ads, prizes

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…

New Tradition signs lease for exclusive advertising rights on One Times Square digital signage

April 16, 2019

New Tradition, an OOH advertising firm, has signed a lease agreement with real estate company Jamestown LLP for digital signage in development at One Times…

How to deliver effective dynamic DOOH campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…

JCDecaux, Pandora deliver DOOH dating tips

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…

Adomni to intro audience analytics for DOOH

April 2, 2019

Adomni, a DOOH purchasing platform, plans to introduce a platform to allow DOOH customers to purchase advertisements based on audience analytics. The company…

3 ways to bring DOOH content to life

It's time to ditch the JPEG and deliver truly impactful DOOH content. End users can do this by adding motion and context with good timing.

PerceptIn offering IoT module for measuring DOOH effectiveness

March 29, 2019

PerceptIn recently launched its PerceptIn Intelligent Viewer Tracking Module, which allows DOOH advertisers to create in-store customer profiles and measure…