Absen unveils AW Series for DOOH

March 10, 2020

Absen Inc., a LED display manufacturer, has unveiled its AW Series of LED displays for DOOH. This series will be available in 500-by-500-millimeter and…

DOOH versus static billboards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

Visit Philadelphia aims to attract female travelers with Times Square DOOH campaign

February 17, 2020

Visit Philadelphia, the city's tourism marketing organization, partnered with Clear Channel Outdoor to launch a DOOH campaign called City of Sisterly Love to…

Outfront Media celebrates Valentine's Day with AR DOOH campaign

February 14, 2020

Outfront Media Inc. has launched a augmented reality DOOH Valentine's Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit…

Gu launches interactive Tweet-driven DOOH Valentine's Day campaign

February 13, 2020

Gu, a dessert brand based in London, has launched its Love Notes DOOH campaign with Grand Visual. The campaign invites users to submit romantic tweets inspired…

The road ahead for digital signage in self-driving cars

by Jeff Hastings — CEO, BrightSign

Digital signage is already making inroads in the automotive space, but as self-driving cars become more common, digital signage is going to enter a whole new…

Curb Taxi Media offering DOOH taxi network

January 29, 2020

Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…

Outfront Media selects senior VP for West Coast

January 22, 2020

Outfront Media Inc. has selected Rob McGovern to serve as senior vice president of national sales in Los Angeles. He will lead the West Coast national sales…

Top 2019 blogs: Burger King, Walmart, Target digital signage design claim spots

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last time, we looked at the top 10 articles and news items posted on 2019 on Digital Signage Today. Now, we are going to turn our attention to the top blogs…

Why DOOH will take over the world.

While OOH accounts for only a small fraction of media spending today in comparison to television, radio, newspapers and magazines, one expert expects this to…

Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to news, the biggest stories last year were an eclectic bunch, such as one story that looked at the Shinnecock Indian Nation's legal struggle to…

Rubicon Project partners with IZON Network for DOOH access

December 31, 2019

Rubicon Project, an advertising exchange, has partnered with IZON Network Inc. to allow advertisers and brands to access more than 6,000 DOOH displays and 2.…

Live Board partners with 4 companies for DOOH solution

December 27, 2019

Live Board Inc. has partnered with SMN Corp., D.A Consortium Inc., Hivestack Inc. and Voyage Group Inc. to promote its Live Board Marketplace DOOH platform.

Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards…

Wow Media launches light installation on digital billboard

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By…

Clear Channel delivers digital advertising to Jackson-Medgar International Airport

December 17, 2019

Clear Channel Airports, the airport subsidiary of Clear Channel Outdoor Holdings Inc., has launched a digital and print advertising network for Jackson-Medgar…

Burger King gets frosty with DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Burger King got frosty with a dynamic DOOH campaign that reduced Oreo Shake prices based on the temperature.

IG partners with Grand Visual to deliver breaking financial news to DOOH

December 4, 2019

IG, a financial trading company based in the U.K., has partnered with Grand Visual to stream breaking news stories and images from its website on JCDecaux's…

Watchfire Signs completes signage renovation for Las Vegas Fremont Street Experience

November 27, 2019

Watchfire Signs has officially shipped out the rest of its digital signage modules for the renovation of the Fremont Street Experience digital canopy in Las…