DOOH Advertising News & Media
2 ways you can participate in the 2020 Digital Signage Future Trends Report
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends…
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3 digital signage trends that will shape the sporting fan experience
by Jeff Hastings — CEO, BrightSign
As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…
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Digital signage, kiosks deliver better transit experiences
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Pittsburgh residents and visitors no longer have to sort through paper copies of transportation schedules when they visit stations. Instead, they can access…
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Watchfire Signs partners with Blip for DOOH advertising
November 8, 2019
Watchfire Signs, a digital billboard manufacturer has partnered with Blip, an OOH revenue company to integrate its Ignite OA software with Blip's platform.
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3 lessons on boosting DOOH
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…
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Blue Bite partners with do it outdoors media for "shadowfencing" OOH solution
November 6, 2019
Blue Bite, a geofencing solutions provider, has partnered with OOH company do it outdoors media to deliver "shadowfencing" for digital billboard. Shadowfencing…
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Digital signage delivers streamlined airport passenger flow
by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage
Traditional signs and innovative digital signage both play a key role in ensuring clear wayfinding communications within and around the airport precinct. There…
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IKEA measures DOOH effectiveness with Russ Outdoor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…
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How blockchain will impact digital signage advertising
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.
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3 ways displays can improve a community
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…
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Talon partners with SafeGraph for intelligent DOOH
October 8, 2019
Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media…
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2 places you need to be deploying DOOH
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
There are many benefits to using DOOH such as being able to change content rapidly, test different types of content or deliver dynamic campaigns. Even with all…
read nowVerizon Media launches DOOH campaign planner tool
October 1, 2019
Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in…
read nowKochava partners with Cuebiq to measure OOH effectiveness in driving app downloads
September 30, 2019
Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…
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UK OOH operators come together to support Missing People Campaign
September 20, 2019
A variety of OOH operators in the U.K. including JCDecauz, Maxx Media, Limited Space and Perfect Fit Media have come together to support the charity Missing…
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Under Armour delivers DOOH campaign on First Day Free Rides
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…
read nowGlobal OOH is up 7.5%
September 17, 2019
Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during…
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Intersection installs large format video wall at NJ Transit station
September 13, 2019
Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey.
read nowSolus Ad Solutions integrates Edge1 Outdoor Media Management Software
September 11, 2019
Solus Ad Solutions, an independent OOH advertising company, has selected Edge1 Platform's Outdoor Media Management Software for its sites across Kerala, India.
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Keeping your displays dry during hurricane season
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…
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