Campbell-Ewald announces involvement with NEC VUKUNET

by Bill Yackey

December 1, 2009

NEC Display Solutions of America has enlisted Campbell-Ewald's expertise to help develop its newest product, VUKUNET, a Web-based platform that connects…

Ocean Outdoor installs two LED billboards in London, plans for more

by Bill Yackey

November 17, 2009

AVInteractive in the United Kingdom reports today that Ocean Outdoor has installed a large LED advertising screen on London's A4/M4 highway, which runs between…

R/GA, Verizon use Times Square digital billboards to launch DROID

by Bill Yackey

November 17, 2009

Two of Times Square's most prominent digital billboards are being used to promote the launch of the new DROID mobile device. R/GA partnered with Verizon…

Nielsen study shows Adspace DOOH viewership up 47% in past two years

by Bill Yackey

November 17, 2009

A new study from Nielsen Media Research shows that 65 percent of mall traffic views Smart Screens in the Adspace Digital Mall Network, up from 47 percent as…

DOOH Advertising

Learn the basics of digital out-of-home advertising, from content best practices and audience measurement, to the trend toward a fully automated ad-planning…

Web site dedicated to jobs in the DOOH industry launches

by Bill Yackey

November 15, 2009

A new job search Web site officially has been launched today that will focus exclusively on opportunities in the digital signage and digital out-of-home space.

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

Neo Advertising expands in Asia with new office in Indonesia

November 9, 2009

Neo Media Group has accelerated its development plans in Asia with the opening of an office in Jakarta. The office will operate Neo Advertising's first project…

NEC Display Solutions Introduces VUKUNET Universal Platform for Out-of-Home Digital Advertising

November 9, 2009

FOR IMMEDIATE RELEASE Media Contact: Lawren Markle Tech Image (for NEC Display Solutions) (626) 345-9746 lawren.markle@techimage.com NEC DISPLAY SOLUTIONS…

WPP CEO relates to DOOH in AD-Tech speech

by Lyle Bunn — Strategy Architect, BUNN

Sir Martin Sorrell made several key points that relate to DOOH while delivering the opening keynote to a packed house at Ad-Tech conference in New York this…

USA Today plans second digital signage supplement for January

November 5, 2009

USA Today has announced the second edition of a special supplement on digital signage/digital out-of-home, to be published on Jan. 29, 2010. Lyle Bunn, a…

YCD Multimedia launches Real Time Ad Management platform for digital signage

November 4, 2009

YCD Multimedia has announced the release of the YCD|RAMP (Real-Time Ad Management Platform). The platform allows for the production, distribution and…

DOOH operator Zoom Media acquires Gym TV

November 3, 2009

Zoom Media Corp. and its subsidiary, ClubCom International Limited announced yesterday its acquisition of Gym Screen Media ("Gym TV"), a 160 venue digital…

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

BIA/Kelsey: DOOH ad revenues to grow to $3.7 billion by 2013

November 3, 2009

Recently announced analysis by BIA/Kelsey indicates digital out-of-home (DOOH) advertising, which leverages spending trends toward digital media, hyperlocal…

rVue launches online digital out-of-home media planner

November 3, 2009

rVue Inc. has announced the launch of its Web-based DOOH media planner, which blankets the industry by connecting participating networks with ad agencies and…

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Commentary: Bumblebee Tuna in-store digital advertising stinks

Negative customer reactions prove that retail digital signage must be done right, or not at all.

Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for…

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…