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DOOH Advertising News & Media

Digital signage goes to the bathroom

by Christopher Hall

With a successful trial nearly finished, mirror-based digital signage could be headed to a restroom near you.

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I-Display rolling out battery-operated digital shelf display

December 15, 2010

London-based i-Display has announced that it is producing the iShelf, a battery-operated, digital signage shelf display that company representatives said can…

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Developments in Audience Measurement for Digital Signage

Video technology is being used to measure network audiences with pinpoint accuracy.

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Toronto media firm joins ScreenScape network

December 14, 2010

KB Media of Toronto, the exclusive distributor of Mirror Image products in Canada, recently announced that it has chosen ScreenScape, the community-based…

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Mood Media puts digital signage stamp on Irish postal service

December 12, 2010

London, Dublin — In-store media specialists Mood Media Corp. announced today that it has won a nationwide contract to provide An Post, Ireland's national…

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Daktronics to upgrade Texas Rangers Ballpark

December 8, 2010

Brookings, S.D.-based Daktronics Inc. recently announced that the company has been chosen to provide a high-definition upgrade for the Texas Rangers Ballpark…

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Pussycat Doll to appear live on Ocean Outdoor digital billboard

November 28, 2010

Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…

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TomTom targets London traffic with DOOH traffic alerts, ads

November 28, 2010

Out-of-home media agency Kinetic has announced that location and navigation solutions provider TomTom is using digital out-of-home (DOOH) to broadcast HD…

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Explosive Media picks ScreenScape for food & beverage signage network

November 21, 2010

Explosive Media announced recently that it has selected ScreenScape to power a new digital signage network catering to food and beverage operators based on the…

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Overview: DPAA's Digital Media Summit

The head of rVue gives an overview of October's DPAA Digital Media Summit.

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Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…

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Glasgow subway deployment a 'unique' track for digital/traditional out-of-home ads

by Christopher Hall — w, t

The novel approach to the digital signage deployment in a Scottish subway system could provide a new model for integrating digital out-of-home (DOOH) and…

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DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…

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Digital signage gives a shot of glamour to Glamour Shots

by James Bickers — Editor, Networld Alliance

The infamous photo studio is retouching its brand with some digital signage airbrushing.

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Screen UK, Harris to host breakfast briefing on stadium digital signage

November 2, 2010

The Screen UK has announced that it is holding another in its series of breakfast briefing events on Nov. 18, from 9 a.m. - noon, at Harris' brand new…

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New KFC Yum! Center serves up tasty digital signage

by Christopher Hall — w, t

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

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Microsoft powering VUKUNET ad platform

October 21, 2010

NEC Display Solutions of America Inc. recently announced that it is using Microsoft Corp.'s enterprise-ready software platform to support its VUKUNET digital…

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Delta Airlines Achieves New Heights with Digital Signage

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.

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JCDecaux lands in nearly 30 Saudi airports

October 19, 2010

Paris — according to ScreenMediadaily.com, JCDecaux SA has announced that its subsidiary JCDecaux ATA recently won the exclusive advertising concession for 2…

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'May you live in interesting times': An interview with new DPAA president Sue Danaher

by Christopher Hall — w, t

The DPAA recently named Sue Danaher its new president, and DST catches up with her for an interview.

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