New DOOH hits the road in Shanghai

October 12, 2010

DT Research Inc., a developer of information appliances for vertical markets, today announced the deployment of its WebDT Signage System for an outdoor digital…

Watchfire spreading digital billboards

October 11, 2010

Digital billboard manufacturer Watchfire Digital Outdoor announced that it is continuing its expansion into the northeastern United States with the sale and…

Digital place-based ad revenue sees 25% spike, DPAA says

by Christopher Hall — w, t

The DPAA announced recently that growth in the sector is accelerating, with a significant ad revenue spike in 2010's first half.

Scala goes into Russian government, American c-stores

October 6, 2010

According to AV Interactive, the Council of the Federation in Moscow has deployed a digital signage network powered by Scala to modernize its internal…

Kinetic, Grand Visual put DOOH pedal to the metal with Accelerator

October 6, 2010

Lifestyle and environments network Kinetic Worldwide and digital production specialists Grand Visual have joined forces to launch Accelerator — a dedicated…

STRATACACHE showing at Shopper Marketing Expo

October 5, 2010

STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…

Adissy using BroadSign and AOpen in Russian pharma network

October 5, 2010

Russian digital signage integrator and distributor Adissy recently announced that it had selected BroadSign International as the provider of software for…

Taxicab digital signage going mobile

by Christopher Hall — w, t

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab…

DOOH goes hyper-local

by Christopher Hall — w, t

The breakdown of ad spending on DOOH networks reflects the trend of media trying to capture the local audience and market.

Contest aims to change 'digital mindset' in Pakistan

September 26, 2010

According to Pakistan's The Express Tribune, a Pakistani digital media firm has launched a competition aimed at changing the perception of digital media and…

Digital signage getting IQ upgrade with QR codes

by Christopher Hall — w, t

STRATACACHE recently announced that it has integrated the increasingly-popular QR code information access tags into its digital signage offering. 

Webinar: Integrating Digital Signage and Mobile

Digital signage represents an engaging way for businesses to connect with their customers in ways that traditional media cannot, but it does have one…

China's Focus Media buying back U.S. $200 million in shares

September 20, 2010

Shanghai — Chinese digital media group Focus Media Holding Ltd. recently announced that it has an agreement to repurchase shares from shareholder Fosun…

STRATACACHE launches enVu

September 20, 2010

Interactive media advertising company enVu, based in New York City, announced its launch today.   The media company's first product, enSpire, uses immersive…

LG launches SuperSign in U.K.

September 20, 2010

According to AV Magazine, LG Electronics recently announced the U.K. launch of SuperSign, a digital signage system aimed at small- and medium-sized businesses.

Next-gen digital signage advertising lands in U.S. airports

Monster Media has launched a network of permanent next-generation digital signage installations at nine major airports in the United States.

UAE DOOH firm inks five-year deal for digital media rights at Dubai Festival City

September 19, 2010

The recently-launched digital media brand Al Barq Digital, owned and operated by Abu Dhabi Media Company subsidiary Abu Dhabi Media Digital Out Of Home, today…

Webinar - Mobile Retail: What Comes Next?

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this…

Update on 'Pac-Man Fever' infecting Toronto mayoral race

A Canadian digital-out-of-home company is using digital signage to drive traffic to an online video game that also doubles as a public opinion poll in…

Clear Channel Outdoor creates National Sales Group, launches rebranding campaign

September 14, 2010

Clear Channel Outdoor Holdings Inc. today announced the creation of a new business unit dedicated to aiding advertiser and agency partners in the planning…