7 takeaways from my first InfoComm (or, A supposedly fun thing I'll definitely do again)

by Daniel Brown — Editor, Networld Media Group

Some of the leading firsthand impressions from Digital Signage Today Editor Daniel Brown on visiting InfoComm 2023 in Orlando, Florida. Trends include: people…

How to combine edge and cloud computing for powerful digital signage networks

By combining the strengths of cloud and edge computing in digital signage networks, you'll be able to provide more reliable, secure, and efficient services to…

Vistar leans into verification with software offering for DOOH

June 13, 2023

Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release.

VIOOH launches real-time DOOH platform

June 12, 2023

VIOOH, a global DOOH supply side platform, has announced the launch of VIOOH Trading Manager, a real-time programmatic platform, along with VIOOH Intelligence…

Retail media: The 3rd and biggest wave of digital advertising

by Monika Lindquist — Marketing & Communications Director, Visual Art

Digital signage and crafting a data-informed, personalized shopping experience are at the core of retail media done right, argues Monika Lindquist, CMO and CCO…

Amid peach shortage, Georgia farm turns to DOOH advertising

June 9, 2023

In response to a peach shortage, Georgia-based Pearson farm has turned to DOOH advertising, in partnership with FerebeeLane, according to a press release.

Viola Outdoor launches taxi-top DOOH in UAE

June 9, 2023

Viola Outdoor, a division of Abu Dhabi-based Viola Communications, has partnered with mobile marketing media solutions firm Firefly to launch taxi-top digital…

Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…

Palmer Digital Group launches EV charging solution

June 9, 2023

Palmer Digital Group, a digital signage firm, has announced the EV24-1C all-in-one EV charging solution, which integrates the Samsung OH24F outdoor display…

Vistar Media announces Vistar Studio for DOOH creative

June 7, 2023

Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers…

Nichefire announces AI analytics solution

June 6, 2023

Nichefire, a software firm, has announced its AI-powered analytics tool TrendFire, which aims to produce data-driven insights using data from social media…

Peerless-AV’s World First Universal Mounting System Now Shipping Globally and Showing at InfoComm 2023

SEAMLESS Kitted Series Universal dvLED Mounting System for latching displays dramatically simplifies installation with wall template and unique quick-connect…

Nordic beauty retailer leans into digital signage

June 5, 2023

Kicks, a Nordic beauty retailer, has partnered with Visual Art, a digital signage firm, to install more than 1,300 screens across 230 Kicks stores located in…

Broadsign leans into ad tech with Flow City partnership

June 5, 2023

Broadsign, a digital signage firm, has announced its partnership with Flow City, which will expand Broadsign's ad tech footprint by making DOOH screens…

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

Albuquerque Isotopes take swing at digital signage

June 1, 2023

The Albuquerque Isotopes minor league baseball team has installed Daktronics LED digital signage at Rio Grande Credit Union Field at Isotopes Park in…

QMS announces expansion in Queensland DOOH

May 30, 2023

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers…

Navori releases software aimed at DOOH use

May 30, 2023

Navori Labs, which provides digital signage and AI-powered analytics solutions, has announced the launch of its QL 2.7.5 software, with new features including…

VEON enters final stage of Russia exit

May 30, 2023

VEON, a telecommunications, networking, and technology firm, has announced it has entered the final stage of its exit from Russia with the sale of its…

Bombas enlists DOOH in fight against NYC homelessness

May 23, 2023

Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy…