DOOH Advertising News & Media
QMS expands Australia DOOH network in Gold Coast
August 7, 2023
QMS, a DOOH firm based in Australia, has expanded its network in the Gold Coast with the conversion of 40 street furniture panels, bringing the full network to…
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Walmart to boost ads at self-checkout kiosks
August 7, 2023
Walmart shoppers will be seeing more third party ads at self-checkout kiosks as part of some recently introduced merchandising initiatives, according to a…
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Intersection, Metrolink announce SoCal partnership
August 4, 2023
OOH advertising and technology firm Intersection has announced its partnership with SoCal rail line Metrolink in a three year contract with one two year…
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Broadsign, illumin announce advertising partnership
August 3, 2023
DOOH ad tech firm Broadsign has announced its partnership today with illumin (formerly AcuityAds) to integrate Broadsign's supply side platform with illumin's…
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Soofa teams with Boston, releases air quality widget
August 2, 2023
Soofa, a provider of solar-powered kiosks with OOH advertising, has announced its air quality widget rollout in partnership with Boston's Environment…
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EU updates US-facing privacy requirements
August 1, 2023
The European Union has indicated its support for the American Data Privacy Framework (DPF), with the European Commission stating that it deemed the framework…
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Vistar Media reports significant Asia Pacific advertising growth
August 1, 2023
Vistar Media has reported 727 active advertisers using its DSP in the APAC region in H1 2023, marking 300% growth over the same period in 2022, according to a…
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Samsung, Warner Bros. Pictures partner in 8K movie previews, aim to woo theater-goers
August 1, 2023
Samsung and Warner Bros. Pictures have partnered to bring movie previews into brick and mortar stores, aiming to woo theater-goers, according to a press…
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2023 OOH global revenue to surpass $40B
July 31, 2023
Tom Goddard, President, World Out of Home Organization. Image provided by WOO. OOH global revenue has surpassed $40 billion, according to the World…
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Kevel announces OpenRTB Protocol for retail media
July 27, 2023
Kevel, a platform monetization solutions firm, has announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media…
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Clear Channel Outdoor secures 10-year Austin Airport deal
July 27, 2023
Clear Channel Outdoor, an outdoor media and advertising firm, has announced that it has secured a ten year deal with the City of Austin to oversee advertising…
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Vistar Media debuts 'Nearest Location' for DOOH advertising
July 25, 2023
Vistar Media, a media and advertising technology firm, has announced the launch of its "Nearest Location" feature for advertisers, allowing brick and mortar…
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QMS announces Sydney DOOH network expansion
July 24, 2023
QMS, a digital OOH advertising network based in Australia, has announced its expansion in the City of Sydney, including plans for 18 new kiosks in the Central…
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AI Digital, Sightly partner in programmatic advertising solutions
July 19, 2023
AI Digital, an artificial intelligence and software technology firm specializing in programmatic advertising solutions, has partnered with Sightly, a marketing…
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QMS lays groundwork for DOOH during FIFA Women's World Cup debut on Thursday
July 18, 2023
QMS, an out-of-home media and advertising firm based in the Australia/ New Zealand market, has laid the groundwork for a DOOH push during the FIFA Women's…
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Exclusive: De-mystifying Gen Z with data — E.J. Kritz introduces breakthrough study
by Daniel Brown — Editor, Networld Media Group
Other than "AI," perhaps no term dominates discussions in business and technology as much as "Gen Z;" from hype cycles heralding the largest consumer group in…
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From bleeding edge to cutting edge: how Seneca brings collaborative solutions to digital signage
by Daniel Brown — Editor, Networld Media Group
Representatives from Seneca (an Arrow company) joined Digital Signage Today Editor Daniel Brown in Orlando for an in-person demonstration of solutions and the…
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Redbox machine video screens to feature TikTok content, brand advertising
July 12, 2023
Redbox DVD rental machines will be offering TikTok video content and brand advertising under a partnership with the social media giant, according to a press…
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Nanolumens sets sights on airport expansion
July 12, 2023
Nanolumens, an Atlanta, Georgia-based digital signage firm with a specialty in dvLED products, has announced its bid to expand into airports with a set of…
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Grupo IMU, Hivestack partner in Mexico DOOH
July 12, 2023
Grupo IMU, a Mexico-based out of home advertising firm, has announced Hivestack as its first supply side platform this morning as IMU enters the programmatic…
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